Volkswagen Golf: Lucky
High Bandwidth | Low Bandwidth | Mobile
For more about Lucky's story: www.vw.co.za/luckypage/
Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors: Prabashan G. Pather, Michael Lees-Rolfe
Copywriter: Sanjiv Mistry, Kelly Putter
Director: Henry-Alex Rubin
DoP: Trevor Brown
Editor: Kobus Loots
Producer: Bev Green, Iris Vinnicombe
Production House: Smuggler / Gatehouse
Music & Sound: Audio Lab / B&S Studios
Aired: May 2009
15 Comments
Nice story
it has a really unexpected twist!!
i like it.. and the woman is HOT
| Everartz |
Algo totalmente nuevo, fuera de todo lo mismo de siempre, me gusto!
Doesn't suit Golf in my opinion. Maybe Jetta. Golf is too young for this? Also diverting from the People's car thing. Cheetah named lucky? Corny. Surely all the animals in the shelter are Lucky to be alive?
Beautiful. Amazing.
I agree... touching, and well done, but a bit too much borrowed interest.
Good. I really liked the twist..
borrowed interest
+++
"I love some things, and don't love some other things."
purrrrrrfect!
so what if the cheetah can't run? it has this car to experience the same velocity and power sensations!
wonderful script. congratulations.
and yes, the vet is hot.
could be applied to amputated people to give them courage... 10
Stunning stunning stunning. Very unusual for a car ad. Totally stands out in the category.
Every automotive advert without metal stands out in the category.
well, may be, the brand didn't need such an 'enlightening' and 'stunner' approach. even if i need an emotional reason to buy a vw, thats not gonna pursue the TG. It even doesn't assoicate with the brand.
shahid
I guess if your product is one of the worst designed ones on the market, it is best to focus on points totally unrelated to its reliability, price, craftsmanship etc.
Moving ad.
:::MARK3R:::