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Volkswagen Golf: Lucky

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Your rating: None Average: 7.8 (37 votes)

For more about Lucky's story: www.vw.co.za/luckypage/

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors: Prabashan G. Pather, Michael Lees-Rolfe
Copywriter: Sanjiv Mistry, Kelly Putter
Director: Henry-Alex Rubin
DoP: Trevor Brown
Editor: Kobus Loots
Producer: Bev Green, Iris Vinnicombe
Production House: Smuggler / Gatehouse
Music & Sound: Audio Lab / B&S Studios
Aired: May 2009

Comments

Guest's picture

Nice story

everartz's picture 5352 pencils
9

it has a really unexpected twist!!
i like it.. and the woman is HOT

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture

Algo totalmente nuevo, fuera de todo lo mismo de siempre, me gusto!

Guest's picture

Doesn't suit Golf in my opinion. Maybe Jetta. Golf is too young for this? Also diverting from the People's car thing. Cheetah named lucky? Corny. Surely all the animals in the shelter are Lucky to be alive?

Guest's picture

Beautiful. Amazing.

Guest's picture

I agree... touching, and well done, but a bit too much borrowed interest.

bhavdeep's picture 282 pencils

Good. I really liked the twist..

sirvan's picture 7334 pencils

borrowed interest

+++

"I love everything"

copycomoelcopi's picture 800 pencils

purrrrrrfect!
so what if the cheetah can't run? it has this car to experience the same velocity and power sensations!
wonderful script. congratulations.

and yes, the vet is hot.

lucdesaulniers's picture 537 pencils
10

could be applied to amputated people to give them courage... 10

Guest's picture

Stunning stunning stunning. Very unusual for a car ad. Totally stands out in the category.

kgeiger's picture 5158 pencils

Every automotive advert without metal stands out in the category.

shahidali's picture 1262 pencils

well, may be, the brand didn't need such an 'enlightening' and 'stunner' approach. even if i need an emotional reason to buy a vw, thats not gonna pursue the TG. It even doesn't assoicate with the brand.

shahid

billdakelski's picture 17 pencils

I guess if your product is one of the worst designed ones on the market, it is best to focus on points totally unrelated to its reliability, price, craftsmanship etc.

mark3r's picture 1062 pencils
7

Moving ad.

:::MARK3R:::

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