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Volkswagen Golf: Lucky

For more about Lucky's story: www.vw.co.za/luckypage/

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors: Prabashan G. Pather, Michael Lees-Rolfe
Copywriter: Sanjiv Mistry, Kelly Putter
Director: Henry-Alex Rubin
DoP: Trevor Brown
Editor: Kobus Loots
Producer: Bev Green, Iris Vinnicombe
Production House: Smuggler / Gatehouse
Music & Sound: Audio Lab / B&S Studios
Aired: May 2009

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15 comments

Guest's picture
Guest

Nice story

everartz's picture
everartz
7611 pencils

it has a really unexpected twist!!
i like it.. and the woman is HOT

| Everartz |

Guest's picture
Guest

Algo totalmente nuevo, fuera de todo lo mismo de siempre, me gusto!

Guest's picture
Guest

Doesn't suit Golf in my opinion. Maybe Jetta. Golf is too young for this? Also diverting from the People's car thing. Cheetah named lucky? Corny. Surely all the animals in the shelter are Lucky to be alive?

Guest's picture
Guest

Beautiful. Amazing.

Guest's picture
Guest

I agree... touching, and well done, but a bit too much borrowed interest.

bhavdeep's picture
bhavdeep
284 pencils

Good. I really liked the twist..

sirvan's picture
sirvan
29870 pencils

borrowed interest

+++

"I love some things, and don't love some other things."

copycomoelcopi's picture
copycomoelcopi
822 pencils

purrrrrrfect!
so what if the cheetah can't run? it has this car to experience the same velocity and power sensations!
wonderful script. congratulations.

and yes, the vet is hot.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

could be applied to amputated people to give them courage... 10

Guest's picture
Guest

Stunning stunning stunning. Very unusual for a car ad. Totally stands out in the category.

kgeiger's picture
kgeiger
7092 pencils

Every automotive advert without metal stands out in the category.

shahidali's picture
shahidali
4071 pencils

well, may be, the brand didn't need such an 'enlightening' and 'stunner' approach. even if i need an emotional reason to buy a vw, thats not gonna pursue the TG. It even doesn't assoicate with the brand.

shahid

billdakelski's picture
billdakelski
17 pencils

I guess if your product is one of the worst designed ones on the market, it is best to focus on points totally unrelated to its reliability, price, craftsmanship etc.

mark3r's picture
mark3r
1940 pencils

Moving ad.

:::MARK3R:::

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