Volkswagen Gold: Phobias
A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner. Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency.
Advertising Agency: DDB Barcelona, Spain
Creative Directors: Jose Maria Roca de Viñals, Juan Ramón Alfaro
Art Director: Eduard Cubel
Copy: Jaume Rufach
Agency Producer: Vicky Moñino
Direction: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
DoP: Manel Ruiz
Postproduction Supervisor: Daniela Borges
Postproduction: Infinia
Music: BSO
Via: agostonews
8 Comments
I thought it was awesome till the Golf hit the screen.
http://jackmancer.com/
http://twitter.com/jackmancer/
without the phobia of the Golf, it's nothing.
haha... same feeling
great spot. Great thing about advertising is using exaggeration as an illustration and metaphor. Of course it's still the tool, not the aim in itself.
Reminds me Neil French's work: http://www.neilfrench.com/brands/slide/3.html
felt the same :s bad ending
It makes me scared of the car I'm supposed to buy.
funny