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Volkswagen Gold: Phobias

Your rating: None Average: 5.7 (26 votes)

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner. Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency.

Advertising Agency: DDB Barcelona, Spain
Creative Directors: Jose Maria Roca de Viñals, Juan Ramón Alfaro
Art Director: Eduard Cubel
Copy: Jaume Rufach
Agency Producer: Vicky Moñino
Direction: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
DoP: Manel Ruiz
Postproduction Supervisor: Daniela Borges
Postproduction: Infinia
Music: BSO
Via: agostonews

8 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2010-09-06 04:31

I thought it was awesome till the Golf hit the screen.

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Mon, 2010-09-06 11:28

without the phobia of the Golf, it's nothing.

akshaysrikar's picture 426 pencils
akshaysrikar | Tue, 2010-09-07 00:28

haha... same feeling

miko1aj's picture 2712 pencils
miko1aj | Mon, 2010-09-06 05:10

great spot. Great thing about advertising is using exaggeration as an illustration and metaphor. Of course it's still the tool, not the aim in itself.

http://www.mixcloud.com/miko1aj/

mucahidz's picture 12 pencils
mucahidz | Mon, 2010-09-06 06:50

Reminds me Neil French's work: http://www.neilfrench.com/brands/slide/3.html

Lila_B's picture 68 pencils
Lila_B | Tue, 2010-09-07 06:52

felt the same :s bad ending

Guest's picture
Guest | Wed, 2010-09-08 14:06

It makes me scared of the car I'm supposed to buy.

Guest's picture
Guest | Sun, 2010-09-12 02:54

funny

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