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Volkswagen: Fish

Advertising Agency: DDB Beijing, Peoples Republic of China
Creative Directors: Andy Hepburn, Dirk Eschenbacher
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Director: Greg Bray
Production Co & City: Tree House, Beijing
Producer: Jan Kern
Director of Photography: Zeng Jian
Post Production & City: Spirit Action, Beijing
Editor & Company: Johannes Schaefer

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30 comments

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Is this funny in China?

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http://advertising.chinasmack.com

Guest's picture
Guest

Just looked at your site, saw this film there. So it was a viral? Any idea how it worked?

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Surprisingly this viral, and the four others DDB China produced to promote the VW Variant (aka the Passat) received a high hit rate on Youku (Chinese Youtube). I think the humour might be to slapstick for the Western audience but the majority of Chinese really like this kind of thing.

There's another VW viral called 'The Hammer' which just makes me cringe...but again...loved in China.

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Guest's picture
Guest

Actual numbers on Fish viral are that it's received around 17million hits. Not bad.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Ah but its all relative, China's population is around 1.3 billion so you do the math. But yeah compared to most 'western' virals not a bad hit rate at all.

Advertising @ chinaSMACK
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Guest's picture
Guest

Agree, not bad at all. Ideas like this (loved or hated) provokes and works. Job done.

Guest's picture
Guest

WHAT?? You mean this is better than bus??? This is fail.

Guest's picture
Guest

Dude, the same concept we used like 5 years ago in this NY Fest`s winner:
"There are better ways to have a cinema of your own". http://www.youtube.com/watch?v=SKjb1tRKKYs

Guest's picture
Guest

Dude, cool.

gmint7's picture
gmint7
2685 pencils

No.

:::J:::

Guest's picture
Guest

I think it's funny though a little bit disgusting, but if it's not so disgusting, it's not funny. it impressed me.

Guest's picture
Guest

It's not bad for the communist oppressed regime that is China... fairly western style for them.

ambareesha's picture
ambareesha
255 pencils

not at all VW level communication. is this suitable for china. :)

- @mbi

Guest's picture
Guest

No, it's not suitable for China. It's horrible. We also think it's horrible.

A total waste of money. Dirk should be able to do better.

I wish I had an extra hand so I could give it three thumbs down.

Guest's picture
Guest

Really? There's an easier way...?

That's what you came up with?

DDB recently won the account and this is what they produce.

This work is unacceptable in China. Pretty much all the big work here is though...

Girlfireice's picture
Girlfireice
254 pencils

uggghh

Guest's picture
Guest

great. most probably unseen in china.

Temple's picture
Temple
9621 pencils

I see some westerners in the credits. Perhaps they should point out to their client that this is not the brand image, whatsoever. Perhaps the worst VW ad I have ever seen, even worse than some bizarre Crispin VW ads.

aiyousef's picture
aiyousef
9 pencils

hhhhhhhhhhhhhhhhhhhhhh i like it

danhdo's picture
danhdo
12 pencils

not very impressed

Guest's picture
Guest

It communicates spacious in a memorable way, and it looks like it provokes comment. I like.
Is this for online? Looks like viral.

Guest's picture
Guest

Simple, clear and funny.

Guest's picture
Guest

Great

Guest's picture
Guest

Agree. Very nice.

mosho's picture
mosho
298 pencils

funny :)

Guest's picture
Guest

This totally feels like a jap ad, the music and the actor...

Guest's picture
Guest

none of the creatives are chinese...

Guest's picture
Guest

What does that mean?

Guest's picture
Guest

is it important that the creatives be chinese?

Guest's picture
Guest

Terrible, I won't forget it though.
I don't know how much that poor gay got paid, but surely not enough!!

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