Volkswagen: Enzo
The new Golf. Raising the bar. Again.
Car engineers surrender to Volkswagen’s new Golf.
Advertising Agency: Palm + Havas, Montréal, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Artistic Director: Tony Hird
Strategic Planner: Aurélie Dehling
Agency Producer: Marielle Mougeot
Production House: Films Traffik
Director: Matthieu Mantovani
Director of Photography: André Chemetoff
Production House Producer: Michel David
Postproduction: Vision Globale
Music: Studios Apollo
Scoring: Sonart
Web Production: Marie-Claire Garneau
Print Production: Suzanne Mainville, Gabrielle Lamarche
Client Services: Marie-Ève Lévesque, Marjolaine Durand
Aired: October 2009
Comments
The flag is wrong. This http://it.wikipedia.org/wiki/File:Civil_Ensign_of_Italy.svg is the right one. :-)
VW is slowly dying in north america... Thought Montreal, Canada would have kept the European tone and subtility... too bad...
"Would have" yes. But no.
this is a bad ripoff from http://www.youtube.com/watch?v=4rzQI1D1zPI
That is soooooo bad. What a shame for VW.
I don't know, I think they're nice stories - at least the strategy is good.
Strategy? Our cars are so good that others engeneers are jealous...not so fresh...not so good.
Don't get it... A European car making all major car designers from Italy, England jealous... and showing it in US and Canada...
Do they aim to compete only with other European (and Japan) cars in America?