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Volkswagen: Easy Riders

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 4.5 (29 votes)

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter / Creative Director: Gareth McPherson
Television Producer: Anthea Beylis
Account Director: Jason Kankelowitz
Business Director: Greg Tebbutt
Director: Erik Van Wyk
Production Company: Bouffant
Executive Producer: Melina McDonald
Producer: Shannon Gloyne

7 Comments

morse's picture 8826 pencils
morse | Tue, 2011-11-01 18:43
5

Good film, but the message is wrong. It says if you're not good enough to be real driver you can always drive a VW. :(

What hath God wrought

Temple's picture 7782 pencils
Temple | Wed, 2011-11-02 02:12

No, it doesn't. It says get over with nostalgia crap, get a real "freedom" car. Having said this, it looks like a rejected Landrover idea.

Jexep's picture 190 pencils
Jexep | Wed, 2011-11-02 04:47
5

I like the VW The Great Art Heist more for Jetta.. :) Anyway, entertaining commercial.

my marketing blog (Thai Language): http://jexep.net

kleenex's picture 8416 pencils
kleenex | Wed, 2011-11-02 12:44

I liked it.

ambareesha's picture 261 pencils
ambareesha | Fri, 2011-11-04 04:55

average

- @mbi

kgeiger's picture 6642 pencils
kgeiger | Fri, 2011-11-04 05:05

Made me smile, but I agree that the message is a bit convoluted

Hadrons's picture 5392 pencils
Hadrons | Thu, 2011-11-17 07:40
2

2 words: cognitive dissonance.

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