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Volkswagen: Easy Riders

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter / Creative Director: Gareth McPherson
Television Producer: Anthea Beylis
Account Director: Jason Kankelowitz
Business Director: Greg Tebbutt
Director: Erik Van Wyk
Production Company: Bouffant
Executive Producer: Melina McDonald
Producer: Shannon Gloyne

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7 comments

morse's picture
morse
15714 pencils

Good film, but the message is wrong. It says if you're not good enough to be real driver you can always drive a VW. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
9621 pencils

No, it doesn't. It says get over with nostalgia crap, get a real "freedom" car. Having said this, it looks like a rejected Landrover idea.

Jexep's picture
Jexep
182 pencils

I like the VW The Great Art Heist more for Jetta.. :) Anyway, entertaining commercial.

my marketing blog (Thai Language): http://jexep.net

kleenex's picture
kleenex
27266 pencils

I liked it.

ambareesha's picture
ambareesha
255 pencils

average

- @mbi

kgeiger's picture
kgeiger
7085 pencils

Made me smile, but I agree that the message is a bit convoluted

Hadrons's picture
Hadrons
5743 pencils

2 words: cognitive dissonance.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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