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Volkswagen: Copy

Our prices are just like this: impossible to copy.

Advertising Agency: 11:21, Rio, Brazil
Creative Director: Gustavo Bastos
Art Directors: Leandro Barbosa, Paulo Franco
Copywriter: Gustavo Bastos
Director: Bruno Murtinho
Producer Co.: Gema Filmes
Published: April 2011

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12 comments

CrackerJackWorks's picture
CrackerJackWorks
11550 pencils

Could've been shorter, but I likey.

shekhar zinge's picture
shekhar zinge
149 pencils

wow

Temple's picture
Temple
10099 pencils

what's the wow in this? Seen the photocopy/impossible to copy thing at least 2 times for cars, and who knows how many for other sectors.

Boxey's picture
Boxey
8885 pencils

link?

Glut's picture
Glut
3947 pencils

Nice, not so well produce although

Phony Ads's picture
Phony Ads
149 pencils

Why not simply, " Our prices are impossible to copy."

stewart76's picture
stewart76
232 pencils

Amateur production

JeffP's picture
JeffP
810 pencils

Great concept. Not sure about selling on price however.

AdBuzzer's picture
AdBuzzer
1168 pencils

Oh God, that was pathetic! Did they really show something that amateurish on Brazilian TV? Can't believe VW's headquarter allowed for it.

jac12345's picture
jac12345
20 pencils

Good way to be cheap without being cheap.

F.Abboud's picture
F.Abboud
218 pencils

I didn't get! If the Ad is for VW sub-dealer, than it's kinda ok thing but the TVC is for VW Corporate Dealer and for that reason I think it is a poor TVC. Maybe it can be better if the printed paper was totally blank rather than this one!

RandomRoamer's picture
RandomRoamer
42 pencils

Maybe would have been better if it kept coming out blank... and then he tries to put the paper the other way on the glass (90 degrees) (like we've all been through.) and that doesn't work - and then he pulls out that annoying #2 handle and tries to shut it while the #2 handle was still open like we all have done once... and then 11x17 paper comes out - but it's still blank! And then he kicks the machine and leaves- and then once he's out of the scene... the line comes on that just says "Our prices are impossible to copy."

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