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Volkswagen: Closer

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jacques Massardo, Gareth McPherson
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Agency Producer: Iris Vinnicombe
Production Company: Bouffant
Director: Erik Van Wyk
Producer: Melina McDonald

8 comments

certaintly's picture
certaintly
4056 pencils

so stupid. tries to be all emotional and touching but it fails hard.

what's the point of writing the email in the first place?

Too much build-up for not enough punch.

It seems like they try to make us think she's breaking up with him at the start, but then the fact that she travels all that way gives it away.

zzzzzzzzzzzz

Temple's picture
Temple
10845 pencils

Decent attempt, but too sentimental for the sector. Put a bar of chocolate in the pack shot, and there you have it, an ad for two clients.

Nike Diesel's picture
Nike Diesel
13389 pencils

+1 :D

TexasH's picture
TexasH
365 pencils

Sorry but it doesn't work on me. Cheesy and easy. When i saw "surf school Jack" on the t-shirt, i was hoping everything going to end with a nice unexpected Volksy joke. But nothing happened, just a bad acting surfing teacher.

kleenex's picture
kleenex
34103 pencils

Well I like the ad, BUTTTT this is not a car selling ad.

erectus's picture
erectus
5295 pencils

Some technology connects us, the best technology brings us together. I think this is perfect. And, what else could be a car selling?

erectus's picture
erectus
5295 pencils

Some technology connects us, the best technology brings us together. I think this is perfect. And, what else could be a car selling?

rciavatta's picture
rciavatta
11 pencils

Some people here just comment for the sake of commenting... if you don't have a decent critique simply don't waste your time writing it.
Great approach in this campaign. I'm not a fan of cars, but I surely got the desire to buy one.

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