Volkswagen: Cinema sponsorship, When Harry met Sally

We see how a film can affect a location for years to come. Established in 1888 in New York's Lower East Side, Katz's Deli soon became famous for its monstrous sandwiches. These days people not only queue up for the pastrami on rye, but also to take a seat at one particular table.

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Director: Will Clark
Aired: September 2010

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ivan's picture

Referencing this scene from the movie When Sally met Harry:

Ivan Raszl, admin of AotW

Cheerriiee's picture
952 pencils

Thanks for the reference!

morse's picture
15439 pencils

It's nice of VW to support arts. And fun short movies.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cheerriiee's picture
952 pencils

Hillarious to death! loved it!

redkedscom's picture
59 pencils

awesome, but acting in the movie much better, sorry guys :)

krautland's picture
3204 pencils

okay, that is funny.

Cesar Hector's picture
Cesar Hector
217 pencils

Love it.

Saloresler's picture
41 pencils

thanks for supporting something cool, like cinema. not like your french buddies at peugeot, who tink the coolest thing is to support repression.

sirvan's picture
29870 pencils

…and this has to do with Volkswagen how?


"I love some things, and don't love some other things."

Guest's picture

"When harry Met Sally" is independent film? The film (and that scene) is great, but it's not independent. Try Buffalo 66. Or Blue Velvet.

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