Volkswagen: Cinema sponsorship, When Harry met Sally
We see how a film can affect a location for years to come. Established in 1888 in New York's Lower East Side, Katz's Deli soon became famous for its monstrous sandwiches. These days people not only queue up for the pastrami on rye, but also to take a seat at one particular table.
Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Director: Will Clark
Aired: September 2010


10 Comments
Referencing this scene from the movie When Sally met Harry:
Thanks for the reference!
It's nice of VW to support arts. And fun short movies.
What hath God wrought
Hillarious to death! loved it!
awesome, but acting in the movie much better, sorry guys :)
okay, that is funny.
Love it.
thanks for supporting something cool, like cinema. not like your french buddies at peugeot, who tink the coolest thing is to support repression.
…and this has to do with Volkswagen how?
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"I love some things, and don't love some other things."
"When harry Met Sally" is independent film? The film (and that scene) is great, but it's not independent. Try Buffalo 66. Or Blue Velvet.