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Volkswagen: Cinema sponsorship, Ghostbusters

How a film can affect a location for years to come. It's not just fires you have to deal with if you're a member of the Hook & Ladder fire crew on Varick St, New York. Life's never quite been the same ever since Ivan Reitman decided that their fire house would make a perfect HQ for Venkman & Co.

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Director: Will Clark
Aired: September 2010

4 comments

Cheerriiee's picture
Cheerriiee
952 pencils

I Love this campaign!

Cesar Hector's picture
Cesar Hector
217 pencils

Yeah, me too. Volkswagen is one of the best advertiser.

New Nice and Fun's picture
New Nice and Fun
377 pencils

Nice picture, nice acting!

As usual VW ads rock! They seem to be the perfect brand to work with!

JeffP's picture
JeffP
810 pencils

I recognised the place from the very first frame. I'm a sucker for nostalgia.

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