Volkswagen: Cinema sponsorship, Ghostbusters
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How a film can affect a location for years to come. It's not just fires you have to deal with if you're a member of the Hook & Ladder fire crew on Varick St, New York. Life's never quite been the same ever since Ivan Reitman decided that their fire house would make a perfect HQ for Venkman & Co.
Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Director: Will Clark
Aired: September 2010
5 Comments
I Love this campaign!
Yeah, me too. Volkswagen is one of the best advertiser.
Nice picture, nice acting!
As usual VW ads rock! They seem to be the perfect brand to work with!
http://newniceandfun.tumblr.com
I recognised the place from the very first frame. I'm a sucker for nostalgia.
I am a regular cinema goer. How much longer do we have to put up with the VW Ghostbuster Ad? It is clever and well done but NOT ad nauseam. I reckon I must have seen it now 30 times+. Its beginning
to wear on the nerves. Is there no limit to its showings? Perhaps it cost so much to make they've got to get their moneys worth. Its really 'overkill'.