Volkswagen: Butterfly

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Hoyte Van Hoytema
Music: Angus & Julia Stone with Paper Aeroplane
Director: Joachim Trier
Prod.Company: Moland Film
Post Production: Swiss Stockholm
Aired: January 2009

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19 comments

Guest's picture
Guest

Its a preety film!
& beauty sells...

dansheppy52's picture
dansheppy52
398 pencils

I agree. It's beautiful. I'm jealous.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture
Guest

perfect beauty.
the best ad ive seen these days.

Guest's picture
Guest

Now that´s really awesome!

mark3r's picture
mark3r
1937 pencils

Bleh.

:::MARK3R:::

Guest's picture
Guest

crucial. anonymous. powerful.

Innov8ional's picture
Innov8ional
25 pencils

I really like the new rollout on the logo. That says they take their brand image a little bit more seriously. The ad itself, and the rollout on the lettermark REALLY shows VW is taking typography more to heart. This direction is keeping them with the current trends, even though not in a new approach, but it certainly wows the viewers even if just for a moment. That alone is enough to make a mark.

-David Anderson
Designer, Student
dma.evokedesign@gmail.com
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funky_frogii's picture
funky_frogii
2538 pencils

very goood...

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kalpesh78's picture
kalpesh78
2582 pencils

too cool.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

obvious, boring

Guest's picture
Guest

good 1.. simple nice idea

Our life is frittered away by detail... Simplify, simplify
-Henry Thoreau

Davosk's picture
Davosk
4833 pencils

I couldn't agree more. Nice ad too.

Guest's picture
Guest

Love it!

Brainsugar's picture
Brainsugar
1577 pencils

Not love it, but like it.

I hate spec's picture
I hate spec
46 pencils

Nice little butterfly twist.

djakuza's picture
djakuza
517 pencils

sooo boring. What has the car to do with a butterfly?

Tripioso's picture
Tripioso
466 pencils

BUterfly it's just a gimmick. They could have the same affect, without using a shape, but the wings are a plus that make it more attrative.

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

finally, it sticks to our minds and thts the whole point of the ad, RECALL! job very well done, i must say!

Guest's picture
Guest

Pretty Neat !
Cheers !

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