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Volkswagen: Butterfly

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Your rating: None Average: 7.3 (38 votes)

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Hoyte Van Hoytema
Music: Angus & Julia Stone with Paper Aeroplane
Director: Joachim Trier
Prod.Company: Moland Film
Post Production: Swiss Stockholm
Aired: January 2009

Comments

Guest's picture

Its a preety film!
& beauty sells...

dansheppy52's picture 414 pencils

I agree. It's beautiful. I'm jealous.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture

perfect beauty.
the best ad ive seen these days.

Guest's picture

Now that´s really awesome!

mark3r's picture 1062 pencils
4

Bleh.

:::MARK3R:::

Guest's picture

crucial. anonymous. powerful.

Innov8ional's picture 25 pencils

I really like the new rollout on the logo. That says they take their brand image a little bit more seriously. The ad itself, and the rollout on the lettermark REALLY shows VW is taking typography more to heart. This direction is keeping them with the current trends, even though not in a new approach, but it certainly wows the viewers even if just for a moment. That alone is enough to make a mark.

-David Anderson
Designer, Tutor, Student
dma.evokedesign@gmail.com
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funky_frogii's picture 2142 pencils

very goood...

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kalpesh78's picture 1224 pencils

too cool.

ideas....30 minutes nahi toh free.

Guest's picture

obvious, boring

Guest's picture

good 1.. simple nice idea

Our life is frittered away by detail... Simplify, simplify
-Henry Thoreau

Davosk's picture 4439 pencils

I couldn't agree more. Nice ad too.

Guest's picture

Love it!

Brainsugar's picture 991 pencils
6

Not love it, but like it.

I hate spec's picture 46 pencils

Nice little butterfly twist.

djakuza's picture 521 pencils

sooo boring. What has the car to do with a butterfly?

Tripioso's picture 264 pencils

BUterfly it's just a gimmick. They could have the same affect, without using a shape, but the wings are a plus that make it more attrative.

Life's a Trip. Enjoy the Ride!

Guest's picture
8

finally, it sticks to our minds and thts the whole point of the ad, RECALL! job very well done, i must say!

Guest's picture

Pretty Neat !
Cheers !

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