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Volkswagen: Bourne Happens
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Advertising Agency: Crispin Porter + Bogusky, Miami, USA
Chief Creative Officer: Alex Bogusky
VP/Executive Creative Director: Andrew Keller
VP(s)/Creative Director(s): Rob Strasberg, Tony Calcao
Sr. Art Director: Colin Kim
Sr. Copywriter: Michael Danko
Copywriter: Steve Babcock
Director Integrated Production: David Rolfe
Sr. Integrated Producer: Dan Ruth
Prod Company: Anonymous Content
Director: John Dolan
DP: Bill Pope
EP: Andy Traines
Head of Production: Sue Ellen Clair
Head of Commercials: Dave Morrison
Producer: John Benet
Editorial: Spotwelders, LA
Editor: Damion Clayton
Assistant Editor: Ted Stanley
EP: David Glean
Telecine: Company 3, LA
Colorist: Stefan Sonnenfeld
Producer: Taryn Mackprang
Post/Effects: Riot
Flame Artist: Mark Dennison
Audio Post: Lime Studios
Mix: Rohan Young
Shoot Location: New York/Los Angeles
Aired: August 2007
Comments
This is really nicely integrated within the movie story arc + the branding in The Bourne Ultimatum was subtle enough not to be disturbing. I still prefer the original spots that won Gold at Cannes, but this is a very interesting spin-off nevertheless.
http://www.advertisingpawn.com
see in the movie jason was not driving the touareg but the bad guy. that guy looks like the shooter. saw the movie pretty cool.
Nothing creative in this ad
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