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Volkswagen Beetle: Todo Mundo

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Dulcidio Caldeira
Copywriter: Dulcidio Caldeira
Production Company: Killers
Production Company, Sound Studio: A9 Audio
Director: Claudio Borrelli
Photo Director: Ted Abel
Editors: Claudio Borrelli
Post production: Tribbo Post
Agency Producer: Egisto Betti
Account Supervisors: Fernão Cosi, Vanessa Previero, Ana Beatriz Moreira Porto, Sabrina Lima
Planners: Cintia Gonçalves, Fernanda Barone, Caio Casseb
Media: Zuleide Rampazzo, Daniele Valle, Wagner Dobner
Advertiser's Supervisor: Flavio Padovan, Herlander Zola
Aired: August 2008

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16 comments

SeanMartin's picture
SeanMartin

Definitely a statement about lifestyle more than product, but it's a VW: what could you possible say about the *product* that hasnt been said before?

Fun ad. Pointless, but fun nevertheless.

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No, I am not a media buyer.

dansheppy52's picture
dansheppy52
398 pencils

I think this is rather lovely. Fun concept. Message is clear. Entertaining. What more could you ask for? Nice job.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

WillBuller's picture
WillBuller
88 pencils

Dan?!?! Funny seeing you here.

p.s. agreed, entertaining.

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never stop exploring.

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Guest's picture
Guest

its an ad for people in advertising, not for people watching it. Who cares what tests say about advertising? Get over it, I wouldn't make an ad out of it, It doesn't sell a car to me, and finally, having a car that everybody loves is certainly not an attractive proposition, i mean, who on earth wants to be everybody?

Guest's picture
Guest

Ever hear of a Hipster? Of course if something is cool, people are going to want it. I think it works quite well for the product.

scotbryson's picture
scotbryson
22 pencils

It's an ad for the target.

VW Beetle sells to happy, fun, outgoing people. A diverse group of individuals with a spirit and lifestyle that binds them together. Not age, nor location or even race. Happiness and fun light spirits are universal and the target will connect perfectly with this spot. Well done.

kgeiger's picture
kgeiger
6989 pencils

Your comment is off target. And reaching the target was the entire point of the TVC.

Guest's picture
Guest

I would love to see this ad from Brasil in Portuguese.....i love original work!

Guest's picture
Guest

I love brazilian commercials...!!!

mark3r's picture
mark3r
1940 pencils

Respectable.

:::MARK3R:::

Guest's picture
Guest

Brazil certainly has fucking creative minds

Ad_Man's picture
Ad_Man
828 pencils

NO PASA ABSOLUTAMENTE NADA!

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i hate caps. they made me do it.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

CND's picture
CND
48 pencils

it made me laugh. i like it.

arz_diana's picture
arz_diana
34 pencils

fun, light, colorful... like it!

Guest's picture
Guest

hey, it's Beetle. What else... that's it. Very good!

chinaski's picture
chinaski
946 pencils

what's new?

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