Volkswagen: Beach

Advertising Agency: PALM Communication, Canada
Creative Director: Pascal De Decker
Copywriters: Pascal De Decker, Marcus Hildebrandt
Art Director: Ellie Roy
Agency Producer: Marielle Mougeot
Production: Films Traffik
Director: Matthieu Mantovani
DoP: André Chemetoff
Aired: September 2008

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7 comments

leaking bucket.'s picture
leaking bucket.
136 pencils

Great concept but I have the same issue as the cleaning lady one. The hippy/environmentalist isn't stereotyped enough. Other than that, great campaign 8/10.

bompa's picture
bompa
318 pencils

Is ok, good one.

Rastamathamba420's picture
Rastamathamba420
246 pencils

I like must the first one!

Bogott's picture
Bogott
215 pencils

Come on, the "feature" meeting the other "feature" has been done soooo many times. I’d say production value is good, though.

slip's picture
slip
919 pencils

nice.

*****

SJB

teenquey's picture
teenquey
290 pencils

This one is a bit off. Police / Cleaner version is better.

Guest commenter's picture
Guest commenter

Everyone stop. Please. Enough with the literal metaphors of product benefits. Comcast, Honda, now VW? It's getting out of control. It's easy and it's a cop out. Stop it.

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