Volkswagen: 24h Tremblant

The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less fe stive. So Volkswagen found a way to warm things up with some words of encouragement for the participants.

Advertising Agency: Palm + Havas, Montréal, Canada
VP Creative: Pascal De Decker
Creative Director: Stuart Macmillan
Art Director: Steve Pépin
Copywriter: Mathieu Bouillon
Agency Producer: Lisa Arduini
Account Service: Marc Gagnier, Céline Chouéri, Claudianne Godin, Karine Day
Director: Kim Nguyen
Producer: Alex Sliman
Offline Editing: Shed
Colorisation: Vision Globale
Online Editing: Vision Globale
Music: Apollo Studios
Sound: Sonart

January 2011


Nude Copy's picture
Nude Copy
1054 pencils

Thumbs up for volkswagen. I don't want to comment on ad but only the effort

Sdb's picture
1362 pencils

Good one!

Glut's picture
3937 pencils

Not boring, but too long. It´s a nice idea but the connection with VW is very far...

morse's picture
17008 pencils

I don't really understand if this is an ad or a documentary of an action... :/

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dezir's picture
7 pencils

Ah.. A real emotional ad of a company!

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