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Vitasnella: Water you doing?

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Diego Campana
Copywriter: Riccardo Walshhutter
Production Company: Dadomani
Director: Dadomani
Music: Andrea Ponzano
Aired: May 2009

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15 comments

morse's picture
morse
15439 pencils

This was pretty lame.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

Like the girl... but I can't figure out what's worse: puns, or puns in second languages.

+++

"I love some things, and don't love some other things."

Prof's picture
Prof
1453 pencils

neither can i :(

Quite really.

shahidali's picture
shahidali
4063 pencils

rubbish has many form.

shahid

Shamail Khadija's picture
Shamail Khadija
64 pencils

superb!! i like the execution.

Wordnerd's picture
Wordnerd
6662 pencils

Nice effect, but it's a lie. People are not THAT dumb, you know?

Guest's picture
Guest

I think what Vitasnella are trying do is encourage people to be active and that they provide a supplement to suport this notion - Water.
It's about getting up off your ass and making the most out of life!

picopalqlea's picture
picopalqlea
999 pencils

conchemimare!!!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Very nice and light ads. I like this smart motto "Water you doing?". Good positioning. Congrats!

Guest's picture
Guest

"Water you doing?" Are you serious??

Guest's picture
Guest

Muito bom, adorei. Filme com grande poder criativo.

Guest's picture
Guest

不错,很轻松的广告!

houqiaoli's picture
houqiaoli
60 pencils

很好玩!至少明白了喝水减肥。

Jesterbrand's picture
Jesterbrand
142 pencils

It was just a little light whimsical short. Thought it was kind of nifty. Maybe needs a little more clarity to tie it together though or maybe just go further with the idea, such as a series of these with a similar light feel... Still, not bad.

Chopper's picture
Chopper
1015 pencils

It doesn't mean not to do motion, but that drinking good water helps you stay healthy as do motion.

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