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Vitaminwater: Extreme Health

Advertising Agency: Zambezi, USA
Media Agency: Starcom MediaVest Group
Digital Agency: Noise
Managing Director: Chris Raih
Creative Director: Brian Ford
Art Director: Kevin Buth
Copywriter: Brian Ford and Chad Hogan
Agency Producer: Lisa Ashe
Assistant Producer: Matt Reilly
Account Director: Pete Brown
Production Company: Psyop/Smuggler
Live Action: Smuggler
Directors: Psyop/Todd Mueller and Kylie Matulick
Director of Photography: Jonathan Sela
Live Action Executive producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Live Action Producer: Michael Angelos
VFX: Psyop
Directors: Psyop/Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Producer: Frederic Liebert
VFX Supervisors: Alex Kolasinski, Kyle Cassidy
Designers: Paul Cayrol, Kenesha Sneed
Lead Flame: Alex Kolasinski
3D Lead: Kyle Cassidy
Editorial: Psyop
Editor: Brett Nicoletti
VO: Lebron James
Music: Kid Cudi, “Pursuit of Happiness” (Steve Aoki mix)
Audio Mix: Solid LA
Mixer: Paul Hurtubise
Sound Design: Solid LA
Sound designer: Paul Hutubise

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11 comments

krautland's picture
krautland
3204 pencils

why is this dreck even on here? come on, ivan. little quality control isn't a lot to ask for.

Guest's picture
Guest

It'll work for the demo...as long as it mixes OK with Remy...

Reality Check's picture
Reality Check
1793 pencils

Herein lays Zambezi's problem: they clearly have no understanding of advertising.

Guest's picture
Guest

I think its good.

They're going for the young adult black market and this nails it.

Not an amazing ad but good for the target market.

dollypoppin's picture
dollypoppin
1423 pencils

Is this same as our Vitwater here? Bottle's shape is identical, I guess. Hm..

---------
"Nihil sub sole novum"

Guest's picture
Guest

Thats real advertising you idiots!

Guest's picture
Guest

i fell good deal fr client but u can try more

Guest's picture
Guest

No it is already a super ad, send this to One Show, there it has chance. Other shows i doubt.

Guest's picture
Guest

They obviously did a good job if people are not only watching the ad on tv but the internet too, and you are all commenting on it so clearly it interested you whether you liked the ad or not. The only thing they could have done better was have Kobe be in the ad instead of Lebron.

krautland's picture
krautland
3204 pencils

you must be taking a piss. you have five or ten people talking about it here. that's not why anyone does a .30 tv ad.

CuriousPencil's picture
CuriousPencil
4227 pencils

I like it. It's funny and odd, written well, and has a healthy dose of crazy.

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