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Living with sumos

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Copywriter: Sascha Kuntze
Art Directors: Sascha Kuntze, Rafael Rizuto
Director: Steven Tsuchida
Agency producer: Sam Eid
Production: Filmpudding

Comments (7)

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Highest Rated

squashedruby's picture
squashedruby
Activity Score 3

Viatene C is a product from Pokka, which is a Japanese F&B company. I'm assuming that that's why they're using sumotori. It might also that they're trying to say that Vitaene C makes you strong? like a sumo? or a combination of both! Just guessing

Temple's picture
Temple
Activity Score 11337

Sumotori are not a creative device anymore. Not when you have 3-4 ads per year with them.

danhdo's picture
danhdo
Activity Score 12

why?

Janae's picture
Janae
Activity Score 385

"sumo wrestlers are not included" i like it, even if its a bit strange.

krautland's picture
krautland
Activity Score 3216

fun ad.
plus I now know the plural for sumo wrestler is Sumotori.

Guest's picture
Guest

Man he got a good ol' fashioned rapin' in that shower.

Guest's picture
Guest

It is fun allright, but I don`t get the point

squashedruby's picture
squashedruby
Activity Score 3

Viatene C is a product from Pokka, which is a Japanese F&B company. I'm assuming that that's why they're using sumotori. It might also that they're trying to say that Vitaene C makes you strong? like a sumo? or a combination of both! Just guessing

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