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Agency: 
Published/Aired: 
November 2009
Description: 

Executive Director of Integrated Production:

Executive Art Producer

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA

Global Director of Media Arts:

Chief Creative Officer:

Executive Creative Director:

Creative Director:

Associate Creative Directors:

Art Directors:

Copywriter:

Designer:

Agency Producers:

Assistant Producer:

Comments (12)

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Highest Rated

danoder's picture
danoder
Activity Score 53

Too many people involved in a 31 seconds spot with a blue filter and slow motion effect easily made with Final Cut Pro.

kgeiger's picture
kgeiger
Activity Score 7311

Is that Morgan Freeman as the VO talent?

alvinpck's picture
alvinpck
Activity Score 1467

Was thinking the same.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Sounds like him. Probably should have been in the credits. After all, 17 producers are named. Ahhh those ad inflated ego. C'mon, everyone at the front of the line.

silvi's picture
silvi
Activity Score 4172

I don´t see Morgan Freeman. Where do you people see him???

Brain-Art's picture
Brain-Art
Activity Score 1101

El no está allí. Ellos se refieren a el narrador. Yo también pienso que es él

Tommy G.'s picture
Tommy G.
Activity Score 897

almost 60 persons involved. That's a lot.

JobstVonHeintze's picture
JobstVonHeintze
Activity Score 65

Indeed, especially if you take into account that the whole clip is (a production wise very cost effective) animatic created out of 10 still photographs - looks like the typical big agency bs, where most of the client's budget ends up in the overhead and not in the actual production. What a wasted opportunity!

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

they have a longer list of credits than most movies

Always try to be unique even when forced to conform.

satrianee's picture
satrianee
Activity Score 3748

It's always much easier to build up something "effective" if the occasion has a lot to to with emotions. With all that sweat, tear, passion, winning and everything just snapshots would do enough. Especially in winter.

VO is done by Morgan Freeman (googled it up)

kgeiger's picture
kgeiger
Activity Score 7311

Nice Google-Fu. Thanx.

jayesh_chill's picture
jayesh_chill
Activity Score 71

Oh I miss Jackie Chan visa commercial for Beijing Olympics :(.

danoder's picture
danoder
Activity Score 53

Too many people involved in a 31 seconds spot with a blue filter and slow motion effect easily made with Final Cut Pro.

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