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Visa Europe: Football Evolution

Advertising Agency: Saatchi & Saatchi London, UK
Creative Partners : Kate Stanners & Paul Silburn
Copywriter: Xander Smith
Art Director: Jonathan Santana
Agency Producer: Rebecca Williams
Production Company: Gorgeous
Production Company Producer: Rupert Smythe
Director: Chris Palmer
Planner: Martin Smith
Account Handlers: Michelle Greenhalgh, Clare Woolfenden
Media Buying Agency: Mediaedge:cia
Media Planner: Mediaedge:cia
Aired: February 2010

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24 comments

gmint7's picture
gmint7
2685 pencils

feels forced..

visa??

> nice ad but, any product could fit this ad... (gatorade, umbro, nike,.... doritos, etc)

:::J:::

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic ad

s1bs's picture
s1bs
398 pencils

and it fits visa too. nice ad

tirthomitro's picture
tirthomitro
2720 pencils

sorta' "forrest gump"

they showed me a picture & i laughed
dignity has never been photographed

xcreativity's picture
xcreativity
2374 pencils

ahahaha great ad! Forrest gump style! 10*

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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andyStock's picture
andyStock
666 pencils

I like this ad.

I don't think this would work as well with the other companies you mentioned gmint7; as he is buying products in all of the countries from Europe through to South Africa - which demonstrates that you can use your Visa all over the world.

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gmint7's picture
gmint7
2685 pencils

hm,
it just doesn't appear like he's buying, but i see your point.

that makes more sense now to me.

thanks.

:::J:::

Davosk's picture
Davosk
4833 pencils

Reminds me of the FatBoySlim clip.

Mukesh's picture
Mukesh
202 pencils

It's strange. The guy did not loose any weight even after running so much.

Mukesh Lekhwani

silvi's picture
silvi
4172 pencils

He did! Don´t you see him thin and athletic in the end?

michdec's picture
michdec
440 pencils

I like that! nice, positive ad that makes sense

Wordnerd's picture
Wordnerd
6662 pencils

this doesn't make sense, does it?

sirvan's picture
sirvan
29870 pencils

Any spot that uses the Pixies gets my vote. But this is a little trite.

+++

"I love some things, and don't love some other things."

Brain-Art's picture
Brain-Art
1101 pencils

Run Forrest! Run!

DUV4N's picture
DUV4N
28 pencils

Very nice ad ... And not fit into any category due to q always this one presents the concept of with visa you obtain of everything

cruzialx's picture
cruzialx
194 pencils

a different kind of evolution

SlimRich's picture
SlimRich
81 pencils

I like!!!

Hiperion's picture
Hiperion
3138 pencils

Perfect spot

Ed Rapport's picture
Ed Rapport
724 pencils

Great ad.. i like the soccer part with the children, dude kicked the ball and the way they cut the film, or maybe everything did speed up.. ? tight spot. i got the idea too!, You can use Visa anywhere in the world and ties in with the Fifa World Cup.

atb2005's picture
atb2005
13567 pencils

Another great ad from Saatchi.

tanvir hassan's picture
tanvir hassan
36 pencils

CRAZY..........!!! love the TVC

Guest's picture
Guest

did the guy really lose weight over a long period as it is so well done that it does look like he did. pray tell!

andylefty's picture
andylefty
4533 pencils

Exciting.

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