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The Fantastic Tale of Young Branson

Agency: 
Published/Aired: 
March 2012
Description: 

Witness Sir Richard Branson's life-long quest to create a mobile phone company in 1960s London that answers to a Higher Calling™.

Advertising Agency: Mother NY, USA
Director: Traktor
Producer: Traktor
Post Production: MPC
Sound Studio: Audio Engine
Music: "Don't Treat Me Bad" / Rey Anton
Final Cut: Editorial
Editor: Rick Russell

Comments (10)

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Highest Rated

multitalented's picture
multitalented
Activity Score 19

Brilliant.

vote4pedro's picture
vote4pedro
Activity Score 4601

Nice production values. But weak idea overall.

designzero68's picture
designzero68
Activity Score 74

Nice storytelling. Virgin is just great.

kleenex's picture
kleenex
Activity Score 43371

solid production values.

Motion Collective's picture
Motion Collective
Activity Score 12

agreed, great storytelling, adds to the Virgin mystic - but is it a bit sexist in parts?

stevel's picture
stevel
Activity Score 423

he looks really uncomfortable in the final frame. kind of like socially awkward penguin.

Mike Charbonneau's picture
Mike Charbonneau
Activity Score 66

Fun story, nice soundtrack and a great line: "Are you mental?"

Hadrons's picture
Hadrons
Activity Score 6017

"He is here to service you - every last one of you" -

Funny how each one of us, get attached to a different aspect of this ad.
I wonder, how are you going to pull this off, Sir?

cool ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

KimKong's picture
KimKong
Activity Score 198

I love watching the different things Branson does and the risks he's willing to take. I'd bet that more of that backstory is true than we might realize. I laughed through the whole thing, which I thought detracted from the ad itself. Still - I'd say it roused interest in the Virgin brand, which I think is always his end goal.

Kearn's picture
Kearn
Activity Score 76

self humor and great storytelling :) im in!

multitalented's picture
multitalented
Activity Score 19

Brilliant.

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