Witness Sir Richard Branson's life-long quest to create a mobile phone company in 1960s London that answers to a Higher Calling™.
Advertising Agency: Mother NY, USA
Director: Traktor
Producer: Traktor
Post Production: MPC
Sound Studio: Audio Engine
Music: "Don't Treat Me Bad" / Rey Anton
Final Cut: Editorial
Editor: Rick Russell
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9 Comments
Nice production values. But weak idea overall.
Nice storytelling. Virgin is just great.
solid production values.
agreed, great storytelling, adds to the Virgin mystic - but is it a bit sexist in parts?
he looks really uncomfortable in the final frame. kind of like socially awkward penguin.
Fun story, nice soundtrack and a great line: "Are you mental?"
"He is here to service you - every last one of you" -
Funny how each one of us, get attached to a different aspect of this ad.
I wonder, how are you going to pull this off, Sir?
cool ad.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I love watching the different things Branson does and the risks he's willing to take. I'd bet that more of that backstory is true than we might realize. I laughed through the whole thing, which I thought detracted from the ad itself. Still - I'd say it roused interest in the Virgin brand, which I think is always his end goal.
self humor and great storytelling :) im in!