Virgin Atlantic: Your airline's either got it or it hasn't

Virgin Atlantic today launches its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's ‘it’ factor. The airline will be airing the £6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic.

Advertising Agency: RKCR/Y&R, USA
Executive Creative Director: Mark Roalfe
Planner: Emily James
Global Business Director: Vicky Jacobs
TV: Pip Bishop, Chris Hodgkiss
TV Producer: Jody Allison
Directors: Traktor
Producer: David Stewart @ Partisan
Postproduction: MPC
Media planned and booked: MGM OMD

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Guest's picture

The Big LebowSKY?

Guest's picture

Love it.

Temple's picture
9621 pencils

Excellent. Cinema. Superb. Small complaint: could live without the one-liner at the end.

Guest's picture

It Looks like 007 opening.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Meh, I thought it was a bit fuzzy and random.

Guest's picture

the line at the end is not necessary

Guest's picture

I was waiting to see that MK12 had done the motion graphics!

silvi's picture
4172 pencils

Super production. I want to fly!!!!

Guest's picture

No concept whatsoever.

vanMeter's picture
80 pencils

Random, to me. Nothing that gave me the sense Virgin was anything more than a pop and fizzle.

el d1eg0's picture
el d1eg0
586 pencils

Yay! Ice-Cream titties FTW!

Hibon's picture
3731 pencils

Great production but boring idea for Virgin A.(to see this i go to the cinema)

Simple ideas are the best !

Guest's picture

Very James Bond except the last line.

Guest's picture

i just love this song...

*nina simone - new day *

Guest's picture

love it..
made me want to take the virgin airline...

sirvan's picture
29870 pencils

This is Rainey Kelly UK. Not Y&R USA.

Same holding company, very different agencies.


"I love some things, and don't love some other things."

Guest's picture

no need for the cheap gag at the end...

Dzsoi's picture
5268 pencils

James Bond intro feeling indeed. Somehow I like it. The gag is not needed I agree, although the whole spot has a light self-irony thing to it so a gag doesn't hurt that much.

Guest's picture

It Looks like 007 opening.

redbully's picture
30 pencils

anyone know the title and artist of that song?

Guest's picture

That's what you get if your boss is a pot head!

Guest's picture

beautiful...The line at the end is good too...good job!

Guest's picture

without concept.

JustinCarrasquillo's picture
531 pencils

Great concept! Well done!

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