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Vikingos: Tough
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Advertising Agency: SANCHO BBDO, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Copywriter: Andrés Norato
Art Director: Claudia Murillo
Radio & TV producer: Maria Mercedes Medina
Production company: Lamuvi Films
Director: Gina Medina
Executive producer: Carolina Franco
Director assitant: Luis Villa
Photography Director: Carlos Andrés Vallejo
TV Art Director: Carlos Cleves
Field production: Goma Producciones
Music: Carlos Linero
Actors: Ali Hernández / Luz Dary Segura
Post: La-Post
Aired: August 2008
Comments
Thats so sad..
there's no 19 year old, he's really leaving because all she eats is tuna.
Good
no se si estará bien ligar a la marca con una historia tan trsite.
es como "el atún que te entiende y te acompaña".. mmm nose, creo que hay mejores historias que contar.
http://ejectmultimedia.blogspot.com
Well written, but totally wasted on tuna.
Definitely. They had me for whatever they were going to be selling...and then it was tuna. Womp, womp, womp.
En Colombia, los consumidores perciben al atún como un gran alimento, con grandes nutrientes.
Comerse una lata de atún los hace sentir bien, y les genera tranquilidad y seguridad.
Incluso, consumirlo directamente de la lata es muy usual, es consumido en su mayoría por personas
que viven solas y que no tienen mucho tiempo para preparar comida.
Los consumidores conocen y valoran sus nutrientes.
Según lo que dice Gabriela, entonces estaría correcto el comercial, habla mucho de su idiocincracia y estilo de vida de los Colombianos.. interesante realmente
http://ejectmultimedia.blogspot.com
hehehe
TUNA FOR A BETTER LIFE!!!
or TUNE FOR A BETTER WIFE?
what a take, very different.
liked it.
Is this supposed to make me buy the product? Don't think there was much stratigic thinking going on here.
mmmhh.. tuna as a supplement? tuna-prozac? no one word about product...
Tuna is tuna, I think the feeling of sadness or deception in this case doesn't tie in with the product. A tuna with a brand name "vikingos", to me screams out loud for a parody style Ad. This is a social awareness ad...
:::MARK3R:::
Este comercial me hace sentir triste, y eso me hace feliz.
Muy pocos trabajos logran hacer sentir cosas al final, muy pocos logran sorprender.
Hay que admitir que este no es de esos.
Este es uno de los buenos.
Interesting to say the least.
Wow. Heavy.
I think the ad looks nice, but I really don't believe the product benefit they're selling me. It's too exaggerated. And even though I like the way the've gone for the dramatic rather than the jokesy exaggeration, I think it's just not selling.
At the very least, it made me give a shit and watch it.
Que perverso.
Eso no es un trucho, es un atún.
Que vergüenza.
buena produccion, buena historia, pero lamentablemente no va con el producto.
mmmmm nnoo.. definitivamente no..
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