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Viagra: Couple

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Your rating: None Average: 8.6 (68 votes)

Advertising Agency: Z México
Executive Creative Directors: Santiago Chaumont
Creative Directors: Cristian Rocha
Art Directors: Santiago Chaumont
Copywriters: Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
Aired: July 2008

76 Comments

Guest's picture

Finally. A different aproach for Viagra. Congrats...

Guest's picture

Felicidades excelente pieza, haber cuanto les dura la cuenta jaja

Guest's picture

"A ver" si aprendes a escribir.

Guest's picture

Pero cuando aprenda a escribir, van a seguir teniendo la cuenta?

Guest's picture

Está bien, si se va la cuenta, quedará la satisfacción de que aprendiste a escribir.

Guest's picture

No entiendo, por qué habrían de perder la cuenta?

Guest's picture

Who wants to re-live all 20 seconds of their first time?

Crisp One's picture 2031 pencils

HA HA HA!

Guest's picture

I'm really sorry about your personal experience.

Jet Propulsion Lab's picture 10715 pencils

Speak for yourself. ; P

bill_boonie's picture 115 pencils

Was thinking the same thing. Two stroke!
Ha ha!

Nice ad though.

dshott's picture 477 pencils

15 seconds...
Quite like the sensitive approach to the drug

Guest's picture

Jajajajajaja

sería mucho mejor "Como la tercera o cuarta vez"

krautland's picture 3204 pencils

I'm kinda depressed about aging now.

Guest's picture

great ads!

Guest's picture

It's great, with that soundtrack it's like an apple ad.

Guest's picture

the benjamin button story in adland - nice

kgeiger's picture 6642 pencils

My thought exactly!
In any case, it was a nice approach.

funky_frogii's picture 2548 pencils

nice but i think if they had showed only to generation then it would had been better...my thought.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

What's the soundtrack?

Guest's picture

The Curious Case of Jammin' Butts?

Guest's picture

Yes.
Cursi, cursi, cursi.

Guest's picture

very very nice concept.

Guest's picture

YES! 4 a movie called "The Curious Case of Benjamin Button"!!!!
LOL!

Wordnerd's picture 6617 pencils
8

good idea, great casting, direction and music. for targeting old people, i think this hit's the right spot.

sgre2504's picture 137 pencils

VERY VERY GOOD!

Guest's picture
8

very nice!

Guest's picture

I like that film. Verry nice. Perhaps the lever of the handbrake is a little bit too much, in this lovely history.

Guest's picture
5

i can't understand why all this actors look like europeans, what about the real mexicans?

control C's picture 108 pencils

maybe they are mexicans... what did you expect?? charros?? people with sombrero and mustache?? jaaaaa

Hey does somebody knows what's the name of the song in this commercial??

Alguien sabe cómo se llama la canción del comercial??

Guest's picture

"What I feel" - Catatonia

but it seems that it was composed only for the commercial.

Guest's picture

... how did u know the name/artist if it was just for the ad??

Guest's picture
8

very nice

johnston's picture 148 pencils

Fantastico!

Guest's picture
10

fucking awesome

Guest's picture
10

Best thing to be on ads is a very long time

Guest's picture

the song:
What I feel - Catatonia

but I am afraid it was just composed for the commercial, at least that’s all i could find out so far.
i still like it.

Guest's picture

The song was composed for the ad by Monifato (Audio studio) , and the singer is Russian Red.

Thanks for your coments.

Guest's picture
10

Great ad!!!! Very intelligent and sensitive. Great idea. Great strategy.
GREAT!!!!

Guest's picture
10

Great ad! Great idea, very intelligent and sensitive. great strategy. GREAT!!!!!!!

Guest's picture

La mejor TV de México junto a las de Toyota Matrix en todo el 2008.

Guest's picture

go figure

eldeadevis's picture 306 pencils

Llegamos a la final contra Z en el pitch de la marca, me da gusto que hayan filmado la idea que propusiero desde el principio y que les haya quedado tan bien. Esta pieza y una de Bimbo de nosotros (Draftfcb México), fueron los únicos oros mexicanos en TV en "El Ojo de Iberoamérica". Lo de Matrix de Toyota no sé qué haya ganado, pero también está muy buena.

Guest's picture

Sin duda Álvaro Zunini y Santiago Chaumont son los mejores creativos de México.

Guest's picture

Clásico comercial de TV que va a aparecer en la carpeta de la mitad de los creativos del país.
Ahora que "los mejores creativos de México" se hicieron directores de cine la ficha tiene 2 fulanos más.

Guest's picture

Te podría contestar apropiádamente, pero prefiero decirte un gran CHINGA TU MADRE, PUTO!

Guest's picture

:S

Guest's picture

muy buena! felicitaciones al equipo

Guest's picture

Cuál es la de bimbo? Enséñala

Nanel's picture 283 pencils

great ad

owsianka's picture 103 pencils
7

I like it :)

gmint7's picture 2679 pencils

:::J:::

niceee.. i can feel the love~

:::J:::

thefakehuman's picture 410 pencils

simply WOW!

- Life Feeds on Life -

Guest's picture

Finalmente, Viagra, se acuerda de las mujeres.
Lástima que sea un producto para parejas y que compran los hombres.
En la ficha veo puro hombre, seguro el cliente es mujer. JA!

eldeadevis's picture 306 pencils

Aquí el otro Oro mexicano en TV dentro del Ojo de Iberoamérica.

http://www.youtube.com/watch?v=dvqm3P2wQrU

Guest's picture

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

Guest's picture

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

Guest's picture
4

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

Guest's picture
4

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

Guest's picture

I think it´s great. An excellent concept for Viagra¡¡

Guest's picture

Es un poco afeminado. Típica historia rosita de una cultura hija de la telenovela.
Eso sí, la producción, la dirección y la música son muy superiores a la idea.
Típica peli que te la salva el director y ahora te comés que está buenísima porque parece buena.
Coincido "it´s not GREAT. It´s okay". No se la crean chicos.

Guest's picture

Coincido en que la ejecución es OK.
El concepto de viagra como rejuvenecedor me parece novedoso y chévere
La realización es impecable, aunque un poco cursi, pero personalmente no le veo mucho problema a la cursilería.
Creo incluso que la cursilería está en target, jejeje
También creo que es una idea que funciona igual en festivales que al aire, y eso se agradece.

saludos

Guest's picture

Coincido en que la ejecución es OK.
El concepto de viagra como rejuvenecedor me parece novedoso y chévere
La realización es impecable, aunque un poco cursi, pero personalmente no le veo mucho problema a la cursilería.
Creo incluso que la cursilería está en target, jejeje
También creo que es una idea que funciona igual en festivales que al aire, y eso se agradece.

saludos

Guest's picture
9

Amazing

hal9000's picture 192 pencils
5

I think this is very average. Not putting it down. Average is not bad.
But nothing really stand out. Just nice. Good.

Guest's picture
8

hmm... overall it was very good.. i think it wouldv been cool if like the last few seconds that it shows them it went back 2 the older couple but still very good

Guest's picture
Guest's picture
1

I think a main problem is that the actors look different...
and you may think there are many situations when it´s only one

not so good for being the best of Mexico

Guest's picture
10

Por fin, dejen de estar discutiendo y digan los créditos del soundtrack. Por cierto ¡buenísima campaña!

Guest's picture

The best I saw in years...

Guest's picture
10

Chingonsísimo. Vamos a echar de menos a zunini y chaumont...

Guest's picture

Casi me duermo... zzzz... Qué coincidencia: así se llama la agencia. "Z, la agencia que te duerme".

Guest's picture
1

Aburrido, muy aburrido, tan aburrido que parece spam.

Guest's picture

my first time very bad.

Espinoza's picture 7 pencils

Different approach to the product, because most of the times we see ads on this category being more sexual or humorous, but this one just hits the sweet spot in an emotional way. Great production and music too. Good job Z.

Swapnil Rajput's picture 2 pencils

great ad....
like it very much

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