Viagra: Couple

Advertising Agency: Z México
Executive Creative Directors: Santiago Chaumont
Creative Directors: Cristian Rocha
Art Directors: Santiago Chaumont
Copywriters: Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
Aired: July 2008

76 comments

GuestThursday, February 26, 2009 - 18:03

Finally. A different aproach for Viagra. Congrats...

GuestThursday, February 26, 2009 - 18:04

Felicidades excelente pieza, haber cuanto les dura la cuenta jaja

GuestThursday, February 26, 2009 - 23:25

"A ver" si aprendes a escribir.

GuestThursday, March 5, 2009 - 00:31

Pero cuando aprenda a escribir, van a seguir teniendo la cuenta?

GuestThursday, March 5, 2009 - 22:44

Está bien, si se va la cuenta, quedará la satisfacción de que aprendiste a escribir.

GuestThursday, March 19, 2009 - 13:40

No entiendo, por qué habrían de perder la cuenta?

GuestThursday, February 26, 2009 - 18:09

Who wants to re-live all 20 seconds of their first time?

2019 pencils

Crisp OneThursday, February 26, 2009 - 18:18

HA HA HA!

GuestThursday, February 26, 2009 - 18:51

I'm really sorry about your personal experience.

10689 pencils

Jet Propulsion LabThursday, February 26, 2009 - 19:15

Speak for yourself. ; P

115 pencils

bill_boonieFriday, February 27, 2009 - 10:22

Was thinking the same thing. Two stroke!
Ha ha!

Nice ad though.

475 pencils

dshottFriday, March 6, 2009 - 04:54

15 seconds...
Quite like the sensitive approach to the drug

GuestThursday, March 19, 2009 - 13:47

Jajajajajaja

sería mucho mejor "Como la tercera o cuarta vez"

3241 pencils

krautlandThursday, February 26, 2009 - 21:11

I'm kinda depressed about aging now.

GuestThursday, February 26, 2009 - 21:53

great ads!

GuestFriday, February 27, 2009 - 00:44

It's great, with that soundtrack it's like an apple ad.

GuestFriday, February 27, 2009 - 01:11

the benjamin button story in adland - nice

6767 pencils

kgeigerFriday, February 27, 2009 - 08:04

My thought exactly!
In any case, it was a nice approach.

2542 pencils

funky_frogiiFriday, February 27, 2009 - 01:16

nice but i think if they had showed only to generation then it would had been better...my thought.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

GuestFriday, February 27, 2009 - 01:38

What's the soundtrack?

GuestFriday, February 27, 2009 - 03:58

The Curious Case of Jammin' Butts?

GuestThursday, March 5, 2009 - 00:29

Yes.
Cursi, cursi, cursi.

GuestFriday, February 27, 2009 - 04:02

very very nice concept.

GuestThursday, March 5, 2009 - 00:41

YES! 4 a movie called "The Curious Case of Benjamin Button"!!!!
LOL!

6714 pencils

WordnerdFriday, February 27, 2009 - 04:42

good idea, great casting, direction and music. for targeting old people, i think this hit's the right spot.

137 pencils

sgre2504Friday, February 27, 2009 - 05:51

VERY VERY GOOD!

GuestFriday, February 27, 2009 - 05:53

very nice!

GuestFriday, February 27, 2009 - 06:29

I like that film. Verry nice. Perhaps the lever of the handbrake is a little bit too much, in this lovely history.

GuestFriday, February 27, 2009 - 07:28

i can't understand why all this actors look like europeans, what about the real mexicans?

108 pencils

control CFriday, February 27, 2009 - 09:28

maybe they are mexicans... what did you expect?? charros?? people with sombrero and mustache?? jaaaaa

Hey does somebody knows what's the name of the song in this commercial??

Alguien sabe cómo se llama la canción del comercial??

GuestFriday, February 27, 2009 - 11:57

"What I feel" - Catatonia

but it seems that it was composed only for the commercial.

GuestWednesday, March 11, 2009 - 22:06

... how did u know the name/artist if it was just for the ad??

GuestFriday, February 27, 2009 - 09:33

very nice

148 pencils

johnstonFriday, February 27, 2009 - 10:49

Fantastico!

GuestFriday, February 27, 2009 - 11:18

fucking awesome

GuestFriday, February 27, 2009 - 11:46

Best thing to be on ads is a very long time

GuestFriday, February 27, 2009 - 11:59

the song:
What I feel - Catatonia

but I am afraid it was just composed for the commercial, at least that’s all i could find out so far.
i still like it.

GuestFriday, February 27, 2009 - 13:04

The song was composed for the ad by Monifato (Audio studio) , and the singer is Russian Red.

Thanks for your coments.

GuestFriday, February 27, 2009 - 14:14

Great ad!!!! Very intelligent and sensitive. Great idea. Great strategy.
GREAT!!!!

GuestFriday, February 27, 2009 - 14:16

Great ad! Great idea, very intelligent and sensitive. great strategy. GREAT!!!!!!!

GuestFriday, February 27, 2009 - 14:38

La mejor TV de México junto a las de Toyota Matrix en todo el 2008.

GuestThursday, March 26, 2009 - 13:44

go figure

306 pencils

eldeadevisFriday, February 27, 2009 - 15:54

Llegamos a la final contra Z en el pitch de la marca, me da gusto que hayan filmado la idea que propusiero desde el principio y que les haya quedado tan bien. Esta pieza y una de Bimbo de nosotros (Draftfcb México), fueron los únicos oros mexicanos en TV en "El Ojo de Iberoamérica". Lo de Matrix de Toyota no sé qué haya ganado, pero también está muy buena.

GuestFriday, February 27, 2009 - 16:53

Sin duda Álvaro Zunini y Santiago Chaumont son los mejores creativos de México.

GuestThursday, March 5, 2009 - 00:45

Clásico comercial de TV que va a aparecer en la carpeta de la mitad de los creativos del país.
Ahora que "los mejores creativos de México" se hicieron directores de cine la ficha tiene 2 fulanos más.

GuestThursday, March 5, 2009 - 23:36

Te podría contestar apropiádamente, pero prefiero decirte un gran CHINGA TU MADRE, PUTO!

GuestThursday, March 26, 2009 - 13:47

GuestFriday, February 27, 2009 - 17:03

muy buena! felicitaciones al equipo

GuestFriday, February 27, 2009 - 19:08

Cuál es la de bimbo? Enséñala

283 pencils

NanelFriday, February 27, 2009 - 21:57

great ad

103 pencils

owsiankaSaturday, February 28, 2009 - 09:17

I like it :)

2699 pencils

gmint7Saturday, February 28, 2009 - 17:29

:::J:::

niceee.. i can feel the love~

:::J:::

410 pencils

thefakehumanMonday, March 2, 2009 - 05:25

simply WOW!

- Life Feeds on Life -

GuestThursday, March 5, 2009 - 00:33

Finalmente, Viagra, se acuerda de las mujeres.
Lástima que sea un producto para parejas y que compran los hombres.
En la ficha veo puro hombre, seguro el cliente es mujer. JA!

306 pencils

eldeadevisTuesday, March 3, 2009 - 12:20

Aquí el otro Oro mexicano en TV dentro del Ojo de Iberoamérica.

http://www.youtube.com/watch?v=dvqm3P2wQrU

GuestWednesday, March 4, 2009 - 04:00

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

GuestWednesday, March 4, 2009 - 04:02

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

GuestWednesday, March 4, 2009 - 04:02

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

GuestWednesday, March 4, 2009 - 04:03

C´mon people. Yeah, it´s a different approach on Viagra, but it´s not GREAT. It´s okay.

GuestWednesday, March 4, 2009 - 14:34

I think it´s great. An excellent concept for Viagra¡¡

GuestThursday, March 5, 2009 - 00:22

Es un poco afeminado. Típica historia rosita de una cultura hija de la telenovela.
Eso sí, la producción, la dirección y la música son muy superiores a la idea.
Típica peli que te la salva el director y ahora te comés que está buenísima porque parece buena.
Coincido "it´s not GREAT. It´s okay". No se la crean chicos.

GuestThursday, March 19, 2009 - 13:46

Coincido en que la ejecución es OK.
El concepto de viagra como rejuvenecedor me parece novedoso y chévere
La realización es impecable, aunque un poco cursi, pero personalmente no le veo mucho problema a la cursilería.
Creo incluso que la cursilería está en target, jejeje
También creo que es una idea que funciona igual en festivales que al aire, y eso se agradece.

saludos

GuestThursday, March 19, 2009 - 13:51

saludos

GuestFriday, March 6, 2009 - 04:55

Amazing

192 pencils

hal9000Monday, March 9, 2009 - 23:37

I think this is very average. Not putting it down. Average is not bad.
But nothing really stand out. Just nice. Good.

GuestWednesday, March 11, 2009 - 22:08

hmm... overall it was very good.. i think it wouldv been cool if like the last few seconds that it shows them it went back 2 the older couple but still very good

GuestFriday, March 13, 2009 - 02:13

NOBODY REMEMBER THIS?

http://www.youtube.com/watch?v=HHjBRBSfxLs

GuestWednesday, March 25, 2009 - 13:08

I think a main problem is that the actors look different...
and you may think there are many situations when it´s only one

not so good for being the best of Mexico

GuestSaturday, April 4, 2009 - 01:30

Por fin, dejen de estar discutiendo y digan los créditos del soundtrack. Por cierto ¡buenísima campaña!

GuestSaturday, April 4, 2009 - 23:07

The best I saw in years...

GuestSaturday, May 2, 2009 - 04:35

Chingonsísimo. Vamos a echar de menos a zunini y chaumont...

GuestTuesday, July 21, 2009 - 18:47

Casi me duermo... zzzz... Qué coincidencia: así se llama la agencia. "Z, la agencia que te duerme".

GuestTuesday, July 21, 2009 - 18:49

Aburrido, muy aburrido, tan aburrido que parece spam.

GuestSunday, August 16, 2009 - 22:57

my first time very bad.

7 pencils

EspinozaWednesday, February 2, 2011 - 03:11

Different approach to the product, because most of the times we see ads on this category being more sexual or humorous, but this one just hits the sweet spot in an emotional way. Great production and music too. Good job Z.

2 pencils

Swapnil RajputWednesday, April 6, 2011 - 10:34

great ad....
like it very much

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