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Vextini: Mix Less. Miss Less.

You can print these press ads and visit the site for the experience the campaign
http://adsoftheworld.com/media/print/vextini_lumberjack
http://adsoftheworld.com/media/print/vextini_mummy
http://adsoftheworld.com/media/print/vextini_pirate

http://www.vextini.ca/whathappened/

Advertising Agency: Bos, Toronto, Canada
Co-Creative Director: Chad Borlase
Co-Creative Director: Gary Watson
Art Director: Neil Domingues
Copywriter: Mith Das
Account Manager: Carly Sutherland
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Producer: Dani Tedesco
Developer: Tim Scollick
Director: Matt Barnes, Westside Studio, Toronto
Music & Sound Design: Brad Nelson, Company X Audio, Toronto
Producer: Hamish McEwan, Company X Audio
Editor: Matthew Kett
Editorial Panic & Bob, Toronto
Post Production: Andrew Hobbs, Amigo, Toronto

5 comments

brookjohnston's picture
brookjohnston
296 pencils

Hmmm.....this is a whole lot of work just to see some silly video clip. But kudos for trying something so new.

Temple's picture
Temple
10107 pencils

Innovative yes, but unfortunately for people who have time to kill. Last time I checked people who have time to kill are usually retired and drink calcium milk.

brookjohnston's picture
brookjohnston
296 pencils

Agreed. Pardon the generalization, but I think it's fair to say that Vextini drinkers aren't usually the most tech-savvy consumers.

visceral's picture
visceral
27 pencils

There are better uses for augmented reality.

suheru's picture
suheru
54 pencils

I agree! This ad could be more powerful, it's only a video..

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