Vextini: Mix Less. Miss Less.
You can print these press ads and visit the site for the experience the campaign
http://adsoftheworld.com/media/print/vextini_lumberjack
http://adsoftheworld.com/media/print/vextini_mummy
http://adsoftheworld.com/media/print/vextini_pirate
http://www.vextini.ca/whathappened/
Advertising Agency: Bos, Toronto, Canada
Co-Creative Director: Chad Borlase
Co-Creative Director: Gary Watson
Art Director: Neil Domingues
Copywriter: Mith Das
Account Manager: Carly Sutherland
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Producer: Dani Tedesco
Developer: Tim Scollick
Director: Matt Barnes, Westside Studio, Toronto
Music & Sound Design: Brad Nelson, Company X Audio, Toronto
Producer: Hamish McEwan, Company X Audio
Editor: Matthew Kett
Editorial Panic & Bob, Toronto
Post Production: Andrew Hobbs, Amigo, Toronto
5 Comments
Hmmm.....this is a whole lot of work just to see some silly video clip. But kudos for trying something so new.
www.marketingman.ca
www.twitter.com/brookjohnston
Innovative yes, but unfortunately for people who have time to kill. Last time I checked people who have time to kill are usually retired and drink calcium milk.
Agreed. Pardon the generalization, but I think it's fair to say that Vextini drinkers aren't usually the most tech-savvy consumers.
www.marketingman.ca
www.twitter.com/brookjohnston
There are better uses for augmented reality.
I agree! This ad could be more powerful, it's only a video..