Verizon Wireless iPhone 4: It begins

Advertising Agency: McGarryBowen, USA
Executive Director of Broadcast Production: Roseanne Horn
Account Managing Director: Lee Roth
Creative Managing Director: Mark Koelfgen
Asociate Creative Director / Art Director: Michael Cannova
Associate Creative Director / Copywriter: Tiffany Smith
Assistant Producer: Lily White Horn
Director of Music Production: Jerry Krenach
Editorial: Beast Editorial
Editor: Adam Swartz
Production Company: Park Pictures, Bicoastal
Director: Jake Schreier
EP / Owner: Jackie Kelman-Bisbee
EP / Head of Production: Dinah Rodriguez
Line Producer: Timory King
DP: Chris Soos
Production Designer: Bradley Thordarson
Audio Post: Sonic Union, NY
Mixer: Steve Rosen


timop's picture
26 pencils

Pretty lame YouTube video, Verizon!
Wanna get eyeballs, convert users?
Get creative, go viral, and continue the dialogue with Social Messaging(TM)!
And then pre-install on all VZW iPhones the first killer mobile app:
full-featured text/IM client, super-charged with MeetMe(TM) and soon-to-be-released Point-and-Chat(TM), for messaging with 80% of all smart phone users.
Who are you going to call?

morse's picture
16752 pencils

It's good, there is nothing else to say really. Thanks for waiting for years.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hiperion's picture
3138 pencils


dean viii's picture
dean viii
1674 pencils


sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

kleenex's picture
37445 pencils

WOW is this dull.........

bubblestheclownfish's picture
618 pencils

Why all the hate for this ad? Seriously? The world already knows what the iPhone4 can do - and it's Apple's job to inform about their product. This is purely an emotive piece, delivered from a Verizon customer's perspective. If non-customers "feel" the anxiety, then all the better. Personally I think it's brilliant. The buildup, the wringing hands, that last simple smile, the timed (short) logo fade-ins - this is a GREAT commercial. I'm giving it 8, and then two more as the negativity confuses me. ;-)

Dr_Mudler's picture
171 pencils

I expected more...got me excited... then...boom...nothing

-The Color of Life Depends on You-

pitted prunes's picture
pitted prunes
216 pencils

a nice insight, a good build up, a disappointing climax. expected something more than the many supers.

maximvg's picture
156 pencils

I was inspired after this video.

dogan kurt's picture
dogan kurt
3 pencils

simple and impressive :)

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