Verizon: Big Red

Advertising Agency: McCann Erickson, USA
Chief Creative Officer: Joyce King Thomas
EVP, Executive Creative Director: George Dewey
SVP, Group Creative Director: Chris Quillen
SVP, Group Creative Director/CW: Dan Donovan
SVP, Group Creative Director/AD: Marco Cignini
Production Company: Furlined
Directors: Speck/Gordon
DP: Claudio Miranda
Executive Producer: David Thorne
Agency Production:
Michele Ferone: SVP, Director of Verizon Production
Jessica Coccaro: Producer
Mike Boris: Music Producer
Editorial: Cut and Run
Editor: TG Herrington & Alex Dondero
Music: Duotone
Graphics/Map FX: Charlex
FX Supervisor: Steve Chiarello
Producer: Alex Jarman
Colorist: Tim Masick @ Company 3
Audio Post: Steve Rosen @ Sonic Union


Spoonfeederxxx's picture
641 pencils

Except for the chick in the opening scene...

This is why the world hates the Americans...

Yankee bollocks commercial...

No offense to the Americans who hate their own advertising, because that would make us brothers in arms...

sirvan's picture
29860 pencils

At first, Verizon landed some good shots on AT&T with this "maps" campaign. But it's gotten silly, and petty, and it's done.


"I love some things, and don't love some other things."

Madeinmelmac's picture
116 pencils

me aflojó el estomago....

brandingworthspreading's picture
648 pencils

I agree with Sirvan. They turned something good to something hideous.

lucdesaulniers's picture
1145 pencils

Wow, back to the 60's. Fail.

shahidali's picture
4069 pencils

unbelievably bad.


xcreativity's picture
2374 pencils

ahahah... that's bad man! If the point is to be happy with the product! You get sad with the low quality of the ad!

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AssassinX's picture
1329 pencils

It's OK but I feel it like 1970's ads.

kamilwoojcik's picture
139 pencils

hahaha, it looks like cheap crap but it's cacthy.

offtherecord's picture
2 pencils

am i the only one getting the big red chewing gum reference here? i think this is pretty brillz. but it sounds like the original was before everyone's time here...

polikgt's picture
2 pencils

I got the reference too offtherecord
heres a big red chewing gum commercial

Kuruma's picture
2 pencils

America hates you spoon. You aren't allowed to use the internet anymore or any of our other cool inventions, like light bulbs kthxbai.

Guest's picture

I'm guessing most of the people responding to this post so far lived most of their lives after 1994. For those of us who grew up between 1975 and 1994, when the Big Red commercials on which this advertising is based, were running, this is a fond memory that makes us chuckle and temporarily transports you back in time. It's a catchy jingle and always has been, and for one I think Verizon did a great job marketing with this particular ad.

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