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Verivox: The puke kicker

Its time to change. Verivox. The best choice.

Advertising Agency: samcon group, Munich, Germany
Creative Director: Dominik Heinrich
Art Director: Lilian Neunhoeffer
Copywriters: Stefanie Wollgarten, Sven Sehlmann
Filmproduction: element e, Hamburg, Germany
Director: Georg von Mitzlaff
Published: June 2010

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13 comments

TommyO's picture
TommyO
1866 pencils

What IS this product!? It's disgusting.

capywriter's picture
capywriter
5511 pencils

As an idea it's fun, but I don't like the link with the product/service.

Guest's picture
Guest

Hehe! Great idea.

goci134's picture
goci134
243 pencils

is someone can tell me what is the product category?

samcon's picture
samcon
5 pencils

Verivox enables consumers to compare all available rate offers with just a few clicks, and in many cases switch directly to their best-suited supplier.

Our goal is to facilitate price transparency within our chosen markets by offering the most comprehensive, independent and trustworthy information. Consumers can then make informed decisions affecting their daily finances without spending too much time researching topics outside their area of expertise.

whatthefudge's picture
whatthefudge
1268 pencils

So why didn't you focus on explaining THAT in the ad?

Guest's picture
Guest

The video is part of a winning game around the world cup.
You can see the whole campaign at www.verivox.de/wm-gewinnspiel/ .

whatthefudge's picture
whatthefudge
1268 pencils

This would've been a fun ad for a job agency or something (you know, "time to move on?" or something), but now it's just a complete failure.

samcon's picture
samcon
5 pencils

The story is not that complicated. Task was to do something about football World Cup. Verivox raffle tickets. Simultaneously, but subtle message of the brand Verivox be transported, too.

By the kicker rotates on the rod, we actually show the consumer, the screw by its provider by the price is rotated. In the end he has tired of this spiral and change the provider. With the help of Verivox.

Guest's picture
Guest

I agree with whatthefudge, it would have been a great ad for something else...

Guest's picture
Guest

Would have been a great ad for something else

Guest's picture
Guest

@wahtthefudge ... you´re right.
nice execution, but the ending doesn´t work to product.

Platinum's picture
Platinum
13 pencils

Fun video, but nothig else

http://luess.com/ - Inspired File Search

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