Vegemite: Happy little Vegemites
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Vegemite, the popular Australian savory food spread made from yeast extract, aired its first advertising jingle back in 1954. The catchy, drum-beat tune rang out across Australia, and quickly became an iconic advertising classic. This new spot combines a more simplified group-sung version of the song against nostalgic, black and white imagery pumped up with bursts of color.
Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: Chris Hart
Copywriter: Jim Ritchie
Agency Producers: Justine Kubale, Sherry Cheesman
Music: Nylon Studios
Published: July 2010
6 Comments
Here is the original Vegemite classic commercial: http://www.youtube.com/watch?v=0yA98MujNeM
It's a bit cheesy and annoying but it's classic I suppose and quite fitting to Vegemite ;p did anyone of you ever taste it? Ufff, "shivers" terrible taste ;p
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I like it actually. :)
computer graphic seemed to be new in 1954
Awesome vegemite!! I'm a Happy little Vegemite and eat it everyday on Toast,Avocado pepper and tomatoe!! yummmY!! http://www.AussieFoodShop.com
Glad you like our number 1 Australian Export Ivan, Do they sell Vegemite in Hungary?