VEBU (Vegetarierbund Deutschland): Long live the goose
A social media campaign in order to save the Christmas goose by cooking a yummy vegetarian Christmas dinner. More info at http://www.eslebediegans.de/en/
Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Junior Art Director: Tim Lehnebach
Junior Copywriter: Jennifer Kaune
Illustrator: Vitali Nazarenus
Photographer: Ines van Megen
Additional credits: Neue Sentimental Film Berlin, Optix Digital Pictures, Hastings Music
Published: December 2010



5 Comments
This makes me want to murder and devour several geese.
www.marketingman.ca
www.twitter.com/brookjohnston
I felt exactly the same! So it's a complete failure.
The message can be easily understood..
The ad fails me.
What hath God wrought
For me the message is complete clear. For those who want to "murder" the geese - enjoy your Foie Gras....