Vancity Credit Union: Protest

Advertising Agency: TBWA\Vancouver, Canada
Agency Producer: Mike Hasinoff
Creative Director: Paul Little
Copywriters / Art Directors: Addie Gillespie, Jon Murray
Account Supervisor: Christine Piers
Production Company: OPC, Toronto
Executive Producer: Jeff Low
Director: Brian Lee Hughes
Director of Photography: Peter Hartmann
Editorial Company: Tonic Post
Editor: Bill Hardman
Audio: GGRP

October 2008


sneakyhands's picture
1857 pencils

the lazy activists are funny, but what revenue is donated? are they giving away my accrued interest? if they are then it's not really a high interest savings account. anyway, i'm interested enough to find out more so this gets a thumbs up.

mattlittlegym's picture
342 pencils

Did they blow up something? I see smoke. Maybe it's tear gas..? I love terrorists.
I want my bank associated with that.

Crisp One's picture
Crisp One
2005 pencils

When you open a new account you get a free flag and a lighter

Copy_Can's picture

Even though I've never seen activists fighting for poverty, the idea of an easier/better way to help those in poverty rather than protesting is interesting.

My only beef is that as SOON as the spot started, I knew both people were under arrest (on the floor), so that REALLY took away from the overall twist/reveal in the end.

I don't know what I would have done different. Perhaps show them talking as if they're standing against a grey wall, only to reveal they're actually on the floor being arrested by the police.

I really don't know. All I know is that it's a decent idea that needed a bit more brain power (specifically with direction) in order for it to really impress.

Better than the Pharmasave bag ads, though.

capywriter's picture
5509 pencils

I agree... there was totally no surprise in the end. A wall that in the end turns 90° and turns out to be the floor is not such a bad suggestion...

R3P's picture
33 pencils

True - it was easy to see past the reveal. And classic reveal style, the full FX track doesn't start until the reveal - the horse, the walkie, the guy saying "stay behind the barricade"....yeah. It was reveal-less.

geek's picture
41 pencils

Laaaaaaame. Dialogue was tedious, ending was cliche. I don't know what to say, TBWA. Disappointed comes to mind.

kgeiger's picture
7287 pencils

Gee. I kinda liked this one. Straightforward and not much twist, but a relatively new approach...

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