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V8 Supercar Championship Series: Get The Party Started

P!nk is the ambassador for V8 Supercars Australia from 2010 until 2013. With a crew of more than 150 personnel there were impressive credentials across every department. Sound Recordist, David Lee, won an Academy Award for his work on The Matrix, the Special Effects were done by the team who brought us The Matrix, and Stunt Co-ordinator, Harry Dakonalis, worked on both Mao's Last Dancer and The Matrix. Wardrobe was directed by Eliza Goodman who has Australia and Moulin Rouge amongst her credits, Set Design was co-ordinated by Martin Oneil, of Mad Max fame, and Hair & Make-up was done by make-up artist to the stars, Rae Morris who P!nk has since flown to LA to work with her on other projects.

Advertising Agency: GPY&R Sydney, Australia
Writer: Tim Arrowsmith
Art Director: Dean Mortensen
Production House: Radical
Special Effects: Fuel
Director: Dave Meyers
Sound: David Lee
Wardrobe: Eliza Goodman
Set Design: Martin O’Neil
Media Agency: Mitchells

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12 comments

gmint7's picture
gmint7
2685 pencils

o k ..

:::J:::

kagzmainah's picture
kagzmainah
631 pencils

my thoughts exactly

xcreativity's picture
xcreativity
2374 pencils

Don't really like it. Looks a mix between a video clip / transformers trailer, and in the end i don't really get the point of doing all of it to show the final message. Good visual work tho

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gmint7's picture
gmint7
2685 pencils

agree... seems like michael bay made this.

:::J:::

alexander_bickov's picture
alexander_bickov
3279 pencils

To much action

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

What, is Pink Tank Girl now?

What a whole load of nothing...

Let's not make a crap ad, let's make an expensive crap ad...

picopalqlea's picture
picopalqlea
999 pencils

thats exactly it.

Duckman's picture
Duckman
520 pencils

weeeeak

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

WillyLatasa's picture
WillyLatasa
616 pencils

That's a big truck!

"Bright ideas bring better results"

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Nice way of holding this carrot.. Lame, very lame. Why not use what they call a "roller"? (for the ones who don't know, it is the name beer sellers give to a drunk spectator rolling down the seats in a Nascar race)

Djenzie's picture
Djenzie
163 pencils

the transforming car animation is nice!
don't like the video, celebrity concept..

Djenzie's picture
Djenzie
163 pencils

the transforming car animation is nice!
don't like the video, celebrity concept..

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