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US Air Force: UAS

It’s not science fiction. It’s what we do every day.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Tom Gilmore, Rich Tlapek
Executive Creative Director: Mark Taylor
Art Director: Christopher Colton
Writer: Travis Waid
Executive Producer: Monique Veillette
Producer: Aaron Kovan
Prod Company: MJZ
Director: Phil Joanou
Editor: Paul Norling / Beast Editorial
Account Service: Lee Pilz, Norah Rudyk
Marketplace Planning: John D’Acierno, Madhavi Reese
Visual effects Agency: Mass Market
Flame Artist: Thibault Debaveye
Visual Effects Supervisor: Mike Dalzell
Executive Producer: Christine Schneider
Producer: Blythe Dalton
Music: Singing Serpent
Aired: June 2009

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7 comments

Goblin's picture
Goblin
407 pencils

Give ma a break! Target group - kids who playing FPS war games?

Guest's picture
Guest

Exactly. Should be forbidden.

Guest's picture
Guest

Of course it's targeted to kids. Duh. Who else is going to enlist? Your grandma?

Guest's picture
Guest

Hahahhaha We see that the Afganistan :D

Guest's picture
Guest

Same idea, same execution done before and won prize...i believe it was unicef or something like it, the projection of a movie seems to end up in real life.

Guest's picture
Guest

This is a perfect planning job. Creatively is a crap, but pay attention to the tone, look at the ambients, the rythm, the dialog lines... All is put there to captivate the US Air Force target: kids. The only kind of persons who can think to kill is funny.

Guest's picture
Guest

It's so obviously aimed at youths. that's just sad.

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