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United Way Romania: Homeless

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Art Director: Alexandru Malaescu
Copywriter: Cristian Scurtu
Creative Group Directors: Dragos Ometita, Calin Ionescu
Creative Directors: Laura Iane, Marius Tianu
Account Manager: Liliana Voinescu
TV Production: Dan Draghicescu, Mihaela Racescu
Director: Anton Groves
Production: Studioset
Post Production: Chainsaw Europe
Sound Design: Bubblegun
Published: August 2014

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3 comments

kleenex's picture
kleenex
29385 pencils

Really good concept.

damnson's picture
damnson
6055 pencils

Well, it's a really good concept, but executed poorly. I don't want to be a constant hater, but with this great line at the end they could have made something so much stronger.

An axe murderer of ads.

O2's picture
O2
147 pencils

I absolutely agree. "Life doesn't rewind but it's up to us how it moves forward." Strong line that!

There's a universe in every pair of eyes. Explore it.

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