United Airlines: Sea Orchestra

Advertising Agency: Barrie D'Rozario Murphy
ECD(s): Bob Barrie, Stuart D'Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producer(s): Holly Stone, Jack Steinmann
Prod Company: DUCK
Director: Ree Treweek & Jannes Hendrikz of SHY THE SUN
Producer: Nina Pfeiffer
EP: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animator(s): Claudio Pavan, Arri Reschke (Lung)
Storyboarding: Graeme Cowie
Music Arrangement: Trivers & Myers
Sound Design/Mix: Ken Chastain, Pixel Farm
Aired: Olympics 2008


miko1aj's picture
3098 pencils

I like it very much. It has astonishing look and quite nice, maybe not mind-blowing, yet witty idea. We're living in the times of illustration renaissance. It could be boring, but in this case it works perfectly with marine climate.

gerritbasson@yahoo.com's picture
6 pencils

Nice style. Same guys who did this.

BostonBob's picture
45 pencils

According to Bob Garfield, this sucks.

Therefore, I love it.

(Plus, it's really good.)

Hi, Stuart, you magnificent bastard.


sneakyhands's picture
1857 pencils

i'm surprised he didn't condemn it as offensive to marine life. i like it too.

in the event of a water landing, the lobstro will call intermission two hours into the performance.

Kateter's picture
2029 pencils

Garfield... well, when 'Just do it' slogan was first presented he said it's nothing special and that it wouldn't make a significant impact.

mark3r's picture
1948 pencils

I saw this Ad on TV and couldn't look away... this is an excellent piece of ART.


kgeiger's picture
7183 pencils

Very much a work of ART.
I like it, but without the VO at the end making sense of it all it would simply remain ART.
But I do like it. Really.

floydeepurple's picture
349 pencils

Stunning execution. Deserves a standing ovation.

jambaj0e's picture
12 pencils

Saw it during the Beijing Olympics. Love the art and execution. Actually, the ads I liked most during the Olympics were the United Airlines and GE commercials.

Wordnerd's picture
6660 pencils

Beautiful film. but for united airlines? whaa?

iT-iS-i's picture
1721 pencils

Cool art, can't say the same for the idea though.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

OMaxweller's picture
79 pencils

This execution is unbelievable. I love seeing where illustration is going... much more sophisticated. I was so captivated I didn't even care what they were advertising. However, I think the copy brings it back to the product. Very campaignable. However, a little amusing. Is life more exciting outside of American Airlines?! Of course, it is.

DennisH's picture
22 pencils

Awesome art, but in my point of view... waaayy to arty for an airline company!

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