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Unimed: War

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes
Creative Director: Fabio Fernandes
Copywriters: Eduardo Lima
Art Director: Airton Carmignani
Production Company: Tribbo Post
Directors: Airton Carmignani
Photographer: Edson Luciano
Sound Producer: Tesis

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10 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Great, in my opinion.

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atilafer's picture
atilafer
17 pencils

ahhhhhhhhhhhhh que ducaralho!

ricklongo's picture
ricklongo
1244 pencils

The print ads are boring, but this is very eye-catching.

groovyspoon's picture
groovyspoon
57 pencils

I don't think this works. It's an interesting 'pixel-play', but I really don't think it would convince anybody to stop smoking!

consolidated.db's picture
consolidated.db
539 pencils

possibly - but it does get me thinking with all the death and destruction going around, if smoking kills more, then it really is a massive worldwide epidemic.

caju's picture
caju
123 pencils

agree with Groovyspoon. its nice but in this moment im smoking

Tincho's picture
Tincho
1093 pencils

Would people realize that there are cigarettes when they look at the tv spot?... The prints are ok in that issue, but its different with the spot.

regrat's picture
regrat
302 pencils

it is cool but not as cool as the you wont always die from tobaco. the first one that made me think.

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I would never promote Coca Cola.

8720's picture
8720
4 pencils

done, i´ve seen this resort everywhere. no surprising or eyecatching anymore. and the music just does´t fit. go back to the music library and look for another surfing guitar that supports the animation

Alistair C.'s picture
Alistair C.
692 pencils

the stop motion animation is nice, but not very convincing.

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