Average: 4 (15 votes)

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes
Creative Director: Fabio Fernandes
Copywriters: Eduardo Lima
Art Director: Airton Carmignani
Production Company: Tribbo Post
Directors: Airton Carmignani
Photographer: Edson Luciano
Sound Producer: Tesis

10 comments

FlyingDogs's picture
968 pencils
FlyingDogs

Great, in my opinion.

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atilafer's picture
17 pencils
atilafer

ahhhhhhhhhhhhh que ducaralho!

ricklongo's picture
1248 pencils
ricklongo

The print ads are boring, but this is very eye-catching.

groovyspoon's picture
57 pencils
groovyspoon

I don't think this works. It's an interesting 'pixel-play', but I really don't think it would convince anybody to stop smoking!

consolidated.db's picture
540 pencils
consolidated.db

possibly - but it does get me thinking with all the death and destruction going around, if smoking kills more, then it really is a massive worldwide epidemic.

caju's picture
122 pencils
caju

agree with Groovyspoon. its nice but in this moment im smoking

Tincho's picture
1097 pencils
Tincho

Would people realize that there are cigarettes when they look at the tv spot?... The prints are ok in that issue, but its different with the spot.

regrat's picture
292 pencils
regrat

it is cool but not as cool as the you wont always die from tobaco. the first one that made me think.

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I would never promote Coca Cola.

8720's picture
4 pencils
8720

done, i´ve seen this resort everywhere. no surprising or eyecatching anymore. and the music just does´t fit. go back to the music library and look for another surfing guitar that supports the animation

Alistair C.'s picture
692 pencils
Alistair C.

the stop motion animation is nice, but not very convincing.