Unilever OMO: Newborn

Advertising Agency: Neogama BBH, São Paulo, Brazil
Creative: Fabio Astolpho, Eduardo Andrietta
Creative Directors: Márcio Ribas, Wilson Mateos
Chief Creative Officer: Alexandre Gama
Production Company: Delicatessen Filmes
Director: Gustavo Leme
DOP: Andre Modugno
Sound Design: Menina


shahidali's picture
4069 pencils

splendid execution. however, just when i saw the brand name on the screen i had tough time relating the brand or even the product category with the story board which is predominantly based on such high emotional platform. donno whether anyone else will share such reaction!


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It all made sense until the copy started to get on screen.

bubblestheclownfish's picture
618 pencils

This is terrible.

How can a piece SO well shot, SO emotional, SO strong, be diluted into something so stupid. I actually felt moved by this piece, but I'm totally with shahidali and jackmancer - as soon as that copy came up it was a complete let down - it came out of left field - as well as being a VERY weak tie-in. SO the insight is we all start out dirty - have fun with it - don't get me so emotionally engaged because it's the wrong direction to take it. What a waste of great camera work/storyboarding/talent. One of the most frustrating ads recently.

zerocool's picture
457 pencils

I think these guys meant "off" not "of" but I guess it's from Brazil and they just changed the titles to put on AOTW

thedesignaddict's picture
5411 pencils

The marriage between image and text seem misfit to me. Beautifully shot though.

jacknew1981's picture
3 pencils

Great and simple concept. Splendid execution. Hard category. Well done guys!

cef's picture
547 pencils

"dirty is good" again, but this time more emotional.

kindlovingsoul's picture
82 pencils

Huge disjoint between such beautiful cinematography and product.

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