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Unicef / Tap Project: Desperate

Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriter: Beto Arévalo
Art Directors: Alejandro Ortiz, Dámaso Crespo
Director: Rodrigo García Saiz
Production Company: Alta Vista Films
Producer: Pilar Matallana
Editor: Keith Olwell from Proton
Post-production: James Long from Proton
Aired: March 2009

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61 comments

funky_frogii's picture
funky_frogii
2538 pencils

very very gooood........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

iT-iS-i's picture
iT-iS-i
1721 pencils

Almost there but not quite. Nice try though.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

So what would you have done differently?

Guest's picture
Guest

This thing is better than trying dude.

iT-iS-i's picture
iT-iS-i
1721 pencils

Almost there but not quite. Nice try though.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

all talk and nothing to show... sad.

Mandark's picture
Mandark
407 pencils

strong ad. i like it. made me think twice about this issue.

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
3279 pencils

Very strong idea

Guest's picture
Guest

I loved it, it got to me very strong. Great music it really gave me the creeps.

Guest's picture
Guest

Simple juxtaposition of a problem that for most of us is so far away. It brings it home and hits hard. Great!

Guest's picture
Guest

Spot on! Really grabs you by the proverbial guts!

Guest's picture
Guest

man that's powerful

Guest's picture
Guest

I saw thos spot shortlisted this year in Cannes, in the Film category for charities

Guest's picture
Guest

Powerful Message and Delivery. What would you do if there was no clean water. As a parent I connected with it.

Guest's picture
Guest

GOOSE BUMPS BIG TIME!

Guest's picture
Guest

I am so proud to be a part of this powerful message! Spreading the message of something like this is very important. Oh I play the mom in the ad. ;-)

Guest's picture
Guest

Great job. You should be proud to be part of this message that needs to spread through the world.

Ad_Man's picture
Ad_Man
828 pencils

Thank you. I am the baby.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

Excellent powerful message! Well done!

Guest's picture
Guest

That was a simple message told in a very powerful way!

Guest's picture
Guest

loving the Mom! Very powerful!

VALPO's picture
VALPO
3 pencils

A very impactful way of getting the message across. It definitely makes you think

Guest's picture
Guest

Very powerful message. Wonderful characterization of the Mom who is faced in a desperate situation. Super good!

Guest's picture
Guest

Made me thirsty. It worked.

Guest's picture
Guest

great commercial. makes you think. you could feel the mom's desperation trying to fill a simple need for her child. short but powerful.

Guest's picture
Guest

Very moving. Makes you think of what we take for granted everyday!

Guest's picture
Guest

very good insight. I give it a thumbs up!

Guest's picture
Guest

Good ad. Simple but shows clearly the message.

CurryJ's picture
CurryJ
955 pencils

Impactful, thought-provoking, amaaazzzzing!!!!

================================================
I think; therefore I am

KESHAV's picture
KESHAV
149 pencils

good one

picntype's picture
picntype
147 pencils

no words! it's great, simply great.

Guest's picture
Guest

Wow, good spot to get people to think

Guest's picture
Guest

best film for this theme.

Guest's picture
Guest

I almost yelled at the mom out loud!!!

Guest's picture
Guest

Very impressive ... and impactful!

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

I think you just like it for its impact....as all the ads of this kind.

Guest's picture
Guest

It seems that was exactly the purpose of this ad, to be impactful and shock the public without direspectfully showing the real kids dying of thirst and famine with flies all over them. I believe they nailed it. Shocking, memorable, emotional.

Guest's picture
Guest

so so great. the desperation gave me goosebumps..

just write's picture
just write
653 pencils

it's great... really thought provoking...

Guest's picture
Guest

very powerful

Guest's picture
Guest

This is so moving. I had goose bumps. The mother played this spot on. Amazing.

Guest's picture
Guest

such an amazing ad

Guest's picture
Guest

EXCELLENT!!!!!!

Guest's picture
Guest

better ads have been done regarding water

Guest's picture
Guest

agreed. but the same can be said for just about any ad. so think of something new to say.

manuadithya's picture
manuadithya
6 pencils

nice, powerful !!

Guest's picture
Guest

improve brest feed and reduce cancer

adjunkie375's picture
adjunkie375
42 pencils

Goosebumps! Just amazing!

Guest's picture
Guest

Niyamai

Guest's picture
Guest

like it 2!

Guest's picture
Guest

Tip to Mum : Breastfeed

Guest's picture
Guest

Looks like the guest is in the Credits...
Cant be so obvious.

Guest's picture
Guest

so you're in the credits?

Guest's picture
Guest

best film .... :(

Guest's picture
Guest

Too negative. People won't watch it more than once.

Try focusing on the possibilities instead. Why should you waste a minute watching an ad that makes you sad?

Try again.

Guest's picture
Guest

best ad of all time

Maliheh's picture
Maliheh
79 pencils

impressive

wt da?

digital_br's picture
digital_br
23 pencils

amazing.

9900's picture
9900
2 pencils

Too negative. People won't watch it more than once.

aj17430279's picture
aj17430279
4 pencils

very strong idea

pulchinela's picture
pulchinela
1058 pencils

I adore this campain and David Droga is just genius!

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