Unicef: Save the AIDS victims

Advertising Agency: Forsman&Bodenfors, Sweden
Art Director: Silla Levin
Copywriters: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden
Aired: November 2007


klaussnow's picture
1675 pencils

wow, hits hard

... its already been done...

miko1aj's picture
3092 pencils

simple truth. Good ad.

Anne's picture
508 pencils

Impressive. Quite a new way to communicate such a cause.

deacon -54-'s picture
deacon -54-
34 pencils

Made my skin crawl damn good stuff.

strmkid's picture
35 pencils

defiantly said "Oh Wo!" at the end.

Nice job.

carnito42's picture
16 pencils

Very good. Grabbed my attention, and a definite, "Oh!" at the end.

stainfed's picture
9 pencils

outstanding, just the real world and sadly the truth. good piece of communication

petreza's picture
8 pencils

in the painting,,,thats call realism
ood realism

asad777's picture
4 pencils


Deepty Arora's picture
Deepty Arora
22 pencils

Superb...Hits hard.

Laurent's picture
289 pencils

i got the goose bumps too. only one small comment, given the fact it's for ethiopia children, maybe showing a bit more of them and mapping their lives to the scenes in the first part could add to the impact of the idea. still a great piece of work though. well done.

tr3n00ps's picture
78 pencils

I think the idea is to place the viewer's sentiment in the movie to grasp their attention to the drama of the "fictional" situation. The ending counterpoint is even stronger because the reality is, it is not happening at home but in a place foreign the viewer has ignored or avoided for too long.


shah alam alo's picture
shah alam alo
5 pencils

i went this ad

shah alam alo

senior visualizer
GREY Dhaka Advertising

Dusan Zica's picture
Dusan Zica
116 pencils

great ad!

sumy's picture
9 pencils

very strong ad! now i feel sad for Ethiopia and willing to help..

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

very nice ad! i feel sad for Ethiopia.

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