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Unicef: Likes don't save lives

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.

Advertising Agency: Forsman & Bodenfors, Sweden

6 comments

alausa's picture
alausa
1426 pencils

Hear ye, hear ye!

morse's picture
morse
16466 pencils

Good point made.

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kleenex's picture
kleenex
32936 pencils

solid point made.

Lykke's picture
Lykke
3 pencils

The idea is great, but not new or original at all. The whole concept is very, very similar to a campaign that ran last year for Doctors without Borders in Denmark.

ankitadv's picture
ankitadv
826 pencils

nice video ad

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