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Likes don't save lives

Published/Aired: 
April 2013

Also From This Campaign (2 items)

Description: 

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.

Advertising Agency: Forsman & Bodenfors, Sweden

Comments (6)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

nice video ad

alausa's picture
alausa
Activity Score 1420

Hear ye, hear ye!

morse's picture
morse
Activity Score 17397

Good point made.

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kleenex's picture
kleenex
Activity Score 44021

solid point made.

Lykke's picture
Lykke
Activity Score 3

The idea is great, but not new or original at all. The whole concept is very, very similar to a campaign that ran last year for Doctors without Borders in Denmark.

ankitadv's picture
ankitadv
Activity Score 818

nice video ad

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