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Unicef Child Abuse Prevention: Costume

Advertising Agency: Ogilvy & Mather, Chile
Chief Creative Officer: Cesar Agost Carreño
Creative Directors: Nicolas Neumann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandra García
Copywriters: Nicolas Neumann, Felipe Manalich, Miguel Munoz, Matías Rodríguez
Agency Producer: Marcela Carcamo
Director: Sergio Pineda
Account Manager Carola Munita
Planner: Ranjiv Ramgolam
Published: January 2011

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16 comments

alausa's picture
alausa
1416 pencils

"let them play for a better reason" ;)

Guidos's picture
Guidos
163 pencils

Very good!

kleenex's picture
kleenex
26978 pencils

I agree..

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

well done. i don't like of the angles used by the director to make it seem like we are spying n the kid. i also like the kids expressions, but i'm not crazy about the line at the end. could have been much more powerful. but over all i like it

Always try to be unique even when forced to conform.

CasP's picture
CasP
177 pencils

I agree the line at the end is neither powerful nor clever, too bad since the movie is nice.

CasP's picture
CasP
177 pencils

I agree the line at the end is neither powerful nor clever, too bad since the movie is nice.

ivanm16's picture
ivanm16
354 pencils

bravo.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Great spot. But I assume the payoff line was lost in translation.

Temple's picture
Temple
9621 pencils

To be honest, I 've seen more chilling charity spots than this. Feels rather forced.

gagan's picture
gagan
164 pencils

brilliant!

Crash's picture
Crash
187 pencils

good!

roccoman's picture
roccoman
13 pencils

cuando vi esto hace unos años creo, me impacto muchísimo, después de un año, sigue teniendo el mismo efecto

Joseph_Thomas's picture
Joseph_Thomas
31 pencils

Beautiful. The line worked!

seizedlight's picture
seizedlight
16 pencils

Maybe lack of CTA in the copy, it is a pitty that it could have been more impactful.

bmclaughlin's picture
bmclaughlin
137 pencils

Loved it.

boom's picture
boom
119 pencils

nice.

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