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UNICEF: Celebrity Tap - Selena

Advertising Agency: Droga5, New York, USA
Agency Producer: Misha Louy
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Director: Neil Heymann
Art Director: Jon Kubik
Copywriter: Adam Noel
Creatives: Isaac Silvergate, Jeff Anderson
Interactive Designer: Chris Schwartz
Head of Integrated Production: Sally-Ann Dale
Executive Producer, Broadcast: Misha Louy
Executive Producer, Interactive: Andrew Allen
Executive Producer, Art: Cliff Lewis
Interactive Producer: Jason Curtis
Art Producer: Mea Cole Tefka
Editorial Company: Cutting Room / New York
Editor: Debbie McMurtrey
Assistant Editor: Rhys Hecox
Editorial Producer / EP: Melissa Lubin
Postproduction company: Light of Day / New York
Online: Josh Williams
Color: Blase Theodore
Sound Mixing: Cutting Room / New York
Mixer: Walter Bianco
Bird Animation: Light of Day / New York
Original Artwork: Harlie Brindak
Production company: Uber Content, Bicoastal
Director: Amir Farhang
Producer: Pat Harris
DP: Florian Stadler
EPs: Preston Lee, Phyllis Koenig
Production Company: Hungry Man, Bicoastal
Director: Wayne Mcclammy
DP: Aaron Platt
Line Producer: Nathan Young
EP / Managing Partner: Kevin Byrne
EP: Cindy Becker

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7 comments

JablesVanBuren's picture
JablesVanBuren
79 pencils

I like this ad, but don't love the product. I understand that the money is going to a good cause, but the fact that her face is on the bottle subconsciously makes me think that she's profiting. just my thought

adsarecool's picture
adsarecool
3 pencils

I think the concept is fantastic and the ad is well done. If I am understanding correctly, the water actually comes from the celebrity's home? Whether or not the celebrities profit from it, it will raise a lot of money for their cause. Mission accomplished. The only sad part is that so many people need the chance to gain something in order to give.

SFBen's picture
SFBen
26 pencils

I laughed out loud. My feelings about the product? Meh.

bakamono's picture
bakamono
1006 pencils

I am not on the same page here. she is still on the funny pills from the night before?

because therefore it is

kleenex's picture
kleenex
26786 pencils

Yes she is.

jjf's picture
jjf
258 pencils

Very entertaining! Works well and gets the message across. Nice work putting animation in there + pretty princess to represent children's program.

ishiboy's picture
ishiboy
497 pencils

I quite like it.

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