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Umbro: The dog

Advertising Agency: DDB Nantes, France
Art Director: Tristan Omnes
Copywriter: François Dupuy
Director : Pierre Isoard
Production : Blue Marlyn

31 comments

smudge23's picture
smudge23
171 pencils

Stupid ad - can just see council estate types kicking dogs all over the place.

luiggihope's picture
luiggihope
11 pencils

Es uno de los spots mas horribles que he visto en mi vida!!!

Luiggi

FlyingDogs's picture
FlyingDogs
968 pencils

I think this was done quite a few years ago. Used to like it then, but not so much now.

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kgeiger's picture
kgeiger
7144 pencils

This is soooo old...

miko1aj's picture
miko1aj
3098 pencils

yeah. And whole creative team says "yeah" and think it's funny. O tempora, o mores!

Jet Lee's picture
Jet Lee
127 pencils

cruel.

EGGO's picture
EGGO
354 pencils

I think this is as old as the internet. I really remember seeing this long LOOOONG ago.

You have to hate advertising in order to truly love it.

danfrin's picture
danfrin
25 pencils

This ad is like your average Bois-de-Boulogne whore: it's old and it sucks balls and ass.

krautland's picture
krautland
3220 pencils

yes, this is old. but it resonated with the types that do buy this overpriced football gear stuff. it's funny as hell to them. the lesson to be learned is that what's ok to one person can be offensive to another. understanding your audience is key.

thus I give this a mild thumbs up.

Crisp One's picture
Crisp One
2007 pencils

bad dog.

Kateter's picture
Kateter
2029 pencils

fuuuuuuuuuuuck!!!!
this is more than idiotic!

vidya.shankaran's picture
vidya.shankaran
724 pencils

Its so ridiculous!! makes you kick the guy!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I see a disclaimer come up at the bottom of the screen. Regardless, this is just brutal and simply hard to imagine (as an American) that any sensible and tact client would approve this kind of tv spot. I'm sure there are tons of dog-loving soccer fanatics in France. This is beyond understanding your audience. It's plain senseless.

swee2's picture
swee2
12 pencils

itz done.....

Yr's picture
Yr
170 pencils

stupid and cruel ):

laksh08's picture
laksh08
111 pencils

very stupid thought

evacarreiro14's picture
evacarreiro14
78 pencils

I would slap this guy so much...

Alistair C.'s picture
Alistair C.
692 pencils

i don't see how this can appeal to clients. or to most people.. the sane ones, i mean.

ODoyle's picture
ODoyle
260 pencils

It's awesome... the CG could be a bit better... but it does the job for a viral. Remember when Jack Black kicked Ron Burgandy's dog over the brige in Anchorman? it was funny! Great work.

bknowlden's picture
bknowlden
3647 pencils

That's how I roll !!!

teenie's picture
teenie
1894 pencils

I don't see how this was even allowed to air. In a movie, you have a rating system. On TV, kids will watch this. I's just cruel, and weak, and dull.

oshe's picture
oshe
852 pencils

Sorry, this ad, white the same essence, have been done for DIRECT TV, for colombian talent

··o.s.h.e··

brain123's picture
brain123
830 pencils

Hate it! So cruel, it's not funny.

cullers's picture
cullers
332 pencils

The poor little dog! How horrible!
Though I suppose I'm not in the target market by any means.

jacaranda's picture
jacaranda
88 pencils

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaaaaaaaaaah - I HATE IT

krautland's picture
krautland
3220 pencils

all those outraged comments... ha. that's what makes ads like these great.

mith85's picture
mith85
242 pencils

Cruel as hell. But points for being memorable - I was totally not anticipating that.

Landor from China's picture
Landor from China

Fuck UMBRO!!!! Never buy it!!!! :(

Guest commenter's picture
Guest commenter

After watched this animal abuse TV commercial. I will never ever buy Umbro. Can't believe DDB Nantes make this ad. This is crazy!

Guest's picture
Guest

i think this ad are F**** Awesome!

Temple's picture
Temple
10319 pencils

So, since it is a viral it's got an alibi? Why not make 2 girls 1 cup into a commercial then? Morons.

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