Ads of the World

Ads of the World™ an All Creative World site

Umbro: The dog

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 3.9 (34 votes)

Advertising Agency: DDB Nantes, France
Art Director: Tristan Omnes
Copywriter: François Dupuy
Director : Pierre Isoard
Production : Blue Marlyn

31 Comments

smudge23's picture 173 pencils

Stupid ad - can just see council estate types kicking dogs all over the place.

luiggihope's picture 9 pencils

Es uno de los spots mas horribles que he visto en mi vida!!!

Luiggi

FlyingDogs's picture 970 pencils

I think this was done quite a few years ago. Used to like it then, but not so much now.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

kgeiger's picture 6642 pencils

This is soooo old...

miko1aj's picture 2712 pencils

yeah. And whole creative team says "yeah" and think it's funny. O tempora, o mores!

Jet Lee's picture 127 pencils

cruel.

EGGO's picture 337 pencils

I think this is as old as the internet. I really remember seeing this long LOOOONG ago.

You have to hate advertising in order to truly love it.

danfrin's picture 25 pencils

This ad is like your average Bois-de-Boulogne whore: it's old and it sucks balls and ass.

krautland's picture 3204 pencils

yes, this is old. but it resonated with the types that do buy this overpriced football gear stuff. it's funny as hell to them. the lesson to be learned is that what's ok to one person can be offensive to another. understanding your audience is key.

thus I give this a mild thumbs up.

Crisp One's picture 2031 pencils

bad dog.

Kateter's picture 2040 pencils

fuuuuuuuuuuuck!!!!
this is more than idiotic!

vidya.shankaran's picture 687 pencils

Its so ridiculous!! makes you kick the guy!

Jet Propulsion Lab's picture 10715 pencils

I see a disclaimer come up at the bottom of the screen. Regardless, this is just brutal and simply hard to imagine (as an American) that any sensible and tact client would approve this kind of tv spot. I'm sure there are tons of dog-loving soccer fanatics in France. This is beyond understanding your audience. It's plain senseless.

swee2's picture 12 pencils

itz done.....

Yr's picture 174 pencils

stupid and cruel ):

laksh08's picture 111 pencils

very stupid thought

evacarreiro14's picture 78 pencils

I would slap this guy so much...

Eva

Alistair C.'s picture 692 pencils

i don't see how this can appeal to clients. or to most people.. the sane ones, i mean.

ODoyle's picture 260 pencils

It's awesome... the CG could be a bit better... but it does the job for a viral. Remember when Jack Black kicked Ron Burgandy's dog over the brige in Anchorman? it was funny! Great work.

bknowlden's picture 3676 pencils

That's how I roll !!!

teenie's picture 1906 pencils

I don't see how this was even allowed to air. In a movie, you have a rating system. On TV, kids will watch this. I's just cruel, and weak, and dull.

oshe's picture 856 pencils

Sorry, this ad, white the same essence, have been done for DIRECT TV, for colombian talent

··o.s.h.e··

brain123's picture 838 pencils

Hate it! So cruel, it's not funny.

cullers's picture 334 pencils

The poor little dog! How horrible!
Though I suppose I'm not in the target market by any means.

jacaranda's picture 88 pencils

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaaaaaaaaaah - I HATE IT

copywriter out!

krautland's picture 3204 pencils

all those outraged comments... ha. that's what makes ads like these great.

mith85's picture 242 pencils

Cruel as hell. But points for being memorable - I was totally not anticipating that.

Landor from China's picture

Fuck UMBRO!!!! Never buy it!!!! :(

Guest commenter's picture

After watched this animal abuse TV commercial. I will never ever buy Umbro. Can't believe DDB Nantes make this ad. This is crazy!

Guest's picture
10

i think this ad are F**** Awesome!

Temple's picture 7782 pencils

So, since it is a viral it's got an alibi? Why not make 2 girls 1 cup into a commercial then? Morons.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.