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U&I Designer sale: Kidnapping

Advertising Agency: Kristian Bakkegaard Andersen & Francois Leandre, Montreal, Canada
Creative Director: Kristian Bakkegaard Andersen & Francois Leandre
Art Director: Francois Leandre
Copywriter: Kristian Bakkegaard Andersen
Cinematographer: Christophe Collette
Director: Albéric Aurtenèche
Production house: Aviva Communications
Published: February 2010

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10 comments

xcreativity's picture
xcreativity
2374 pencils

Personally I don't like this ad. I don't know till what extent the concept is clear with the video.
Imagining that I'm a consumer (that possibly is interested in this product) that is seeing for the first time this ad, after seeing it, where would I go? What exactly is this ad saying to me?
In my opinion the metaphor with the kidnapping is a valid one, but not quite well explored.

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gmint7's picture
gmint7
2685 pencils

that's the whole joke.,

:::J:::

funky_frogii's picture
funky_frogii
2538 pencils

i like this.......he he he

Infected by a virus called CREATIVE | "And ya I Love Everything"
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alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Mandark's picture
Mandark
407 pencils

lovely. still..maybe a more dramatic reaction...would have been nice.

"U think it's perfect?! Press delete and start again!"

gmint7's picture
gmint7
2685 pencils

i like i like hahA

:::J:::

tubito's picture
tubito
107 pencils

rough...but good

cruzialx's picture
cruzialx
194 pencils

nice pun

LeeMoh's picture
LeeMoh
424 pencils

It needed more time IMO.

kgeiger's picture
kgeiger
7059 pencils

Nice idea, but that VO was awfully blasé.

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