Ads of the World

Ads of the World™ an All Creative World site

UGC: Heinz Ketchup, Next Time Hire an Ad Agency

Your rating: None Average: 5.2 (17 votes)

Here is a spot created to spoof the current User Generated Commercials (UGC) craze and shows people why clients still need a good ad agency.

Heinz ketchup is running a contest where it is asking regular folks to make a Heinz commercial for the chance of winning $57,000. An article currently in The New York Times, states that running the contest takes about as much time and energy as it would for Heinz to just come up with their own ad campaign. Has the user generated commercial trend gone too far?

Creative: Brian Engleman

3 Comments

Blahg's picture 644 pencils
Blahg | Wed, 2007-08-22 06:04

There's nothing about this ad, created by an agency, that makes it a good parody of UGC. The moral of the story? Agencies can make really bad parody ads too.

gienel's picture 345 pencils
gienel | Wed, 2007-08-22 14:11

(my Life Is Design & Design Is my LIFE)

just a gross ad somewhat new i a way

(my Life Is Design & Design Is my LIFE)

Kristina's picture
Guest | Wed, 2007-08-22 19:22

I like it! I think it's funny and much better than many ads agencies create!

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.