UCT Graduate School of Business: Curiosity
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Producer: Lee-Anne Jacobz
Account Manager: Sheharazaad Allie
Animation: Conduit Productions
Sound Design: Soft Light Music
10 comments
Too long and boring
Just to put this into context, the brief was to create a piece that would be used as a sales aid to introduce potential delegates, who are corporate executives, to the institution’s way of thinking and to be used as a standalone in media that supports long format (more than 60” duration) like the Internet and Cinema. Our AV had to offer an alternative headspace to this audience, so that they would be receptive to the school’s offering.
Thanks.
@TrollusMaximus
http://www.behance.net/trollus_maximus
What was this? I felt like I was watching something targeting kids, not grown ups. Sorry. I find it cheesy.
Low Res hulk.
Troll,
I'm curious as to why the 'curiosity creature' was made to resemble something that could rend limbs apart?
Baelin,
To be curious you must have the ability to fight off the mundane. This battle takes place all the time. RAAAAAH. WAR FACE.
We looked at a variety of designs but liked this one the most.
It made you curious enough to ask so I guess it worked.
Later.
@TrollusMaximus
http://www.behance.net/trollus_maximus
it reminds my Ryuk from Death note
Okay Saatchis, Trolls and all else
This is beautiful. I find it moving and compelling. I didn't find it boring at all. Really, stunning stuff.
BUT
The idea is just SOOOO mundane. Curiosity? That could be for any university, specialising in any subject. There is a universe of insights under the 'business school' territory that should have been explored and will have given way to thousands of more interesting ideas.
I'm sure the creatives explored these and for some reason or another got rejected. Maybe 'curiosity' was even part of the brief.
The ad could well have had a Twinings logo at the end. Either way, I don't think anyone will remember what this ad is for.
Therefore the advert, I think, fails.
Your curiosity is everything but a Troll.... with all due respect to full colors thinking you should use sharpen image...
as a movie - nice job.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Curiosity may be the right word in advertising for education but I am not sure a Troll is the right representation for it. I appreciate the rest of the idea though, it would work for me if I needed some orientation for my education.
Business management degree