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Ubisoft Shaun White Skateboarding: Transformation

This video is the Director's Cut version.

“Transform” begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, “The transformation begins fall 2010,” the Shaun White Skateboarding logo and website Facebook.com/ShaunWhiteGame. In addition to Layton, the featured skaters in the film include Derrick Wilson, Jordan Vititow, Greg Crain and Matt Bennett.

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Ali Grayeli
Art Director: Marcus Cross
Copywriter: Ray Connolly
Agency Producer: Mai Huynh
Director of Broadcast Content: Jennifer Golub
Editorial Company: Arcade, Los Angeles
Editor: Nathan Petty
Asst. Editor: Aaron Owen
Producer: Ali Reed
VFX Company: Ring of Fire, Santa Monica
Executive Producer: John Myers
VFX Supervisor/Creative Director: Jerry Spivack
VFX Producer: Casey Conroy
Asst. VFX Producer: Candace Niikura
Online Editors: Brian Shneider, Shelly Dutcher
Flame Artists: Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn
CG Artists: Andrew McMasters, Leigh Rens, Joe Langmuir
Graphics: Justin Sucara, Marvin Chua
Matchmoving: David Sudd, Paul Hopkins, PvP
Digital Matte Painter: Ron Gress
Colorists: Shelly Dutcher, Brian Shneider
Music/Sound Design: Human, Worldwide
Skaters: Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow,
Derrick Wilson
Production Company: Rabbit, Bicoastal
Director/DP: ++ jacksonkarinja
Line Producer: Gian Colombo
Exec. Producers: Douglas Howell, Joby Barnhart
Aired: July 2010

12 comments

capywriter's picture
capywriter
5511 pencils

cool!

pez's picture
pez
1733 pencils

:) great! good music too

Guest's picture
Guest

Can someone please explain why in this web site videos are loading so slowly or not loading at all and I have good I-net connection!?

Guest's picture
Guest

Too damn long, but very cool. Fabulous music.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

firebug's picture
firebug
1117 pencils

welldone dude

Temple's picture
Temple
10244 pencils

Lot of CGI about nothing.

Guest's picture
Guest

this whole campaign just seems to use tracks from tarantino films? Surely it could be a bit more progressive than that?

kalpesh78's picture
kalpesh78
2580 pencils

ideas....30 minutes nahi toh free.

Guest's picture
Guest

i love this ad more then you know :)

Guest's picture
Guest

NIce! what is the name of the song?

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