Ubisoft: Let's go ride

Advertising Agency: Cutwater, SF, USA
Creative Director: Fabio Costa
Executive Creative Director: Chuck McBride
Copywriters: Noah Phillips, Josh Parschauer
Art Directors: Kele Dobrinski, Devin Gillespie
Producer: Mai Huynh
Prod Company: Anonymous Content
Director: Justin Reardon
DP: Ross Richards
EP: Jeff Baron
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Norman Reiss
Production Supervisor: Bob Williamson
Editorial: Spy Post
Editor: Nathan Petty
Sr. Editorial Producer: Rowena Cape
Telecine: The Syndicate
Colorist: Beau Leon
Visual Effects: The Mill
VFX Supervisor: Cory Brown
EP: Gabrielle Gourrier
Producer: Arielle Davis
Music Company: Wojahn Bros
Sound Designer: Nathan Petty
Audio Post: One Union, SF
Shoot Location: Los Angeles

October 2008


john doe's picture
john doe
1571 pencils

Did I miss the idea? And anything new in this commercial?

Zidor's picture
60 pencils

Shaun White is not an ad.

SeanMartin's picture

I gather this is the first of a series? 'Cause right now, this is pretty lame. And that music bed is borderline idiotic...


No, I am not a media buyer.

kgeiger's picture
7287 pencils


picopalqlea's picture
999 pencils

done a lot of times............... crowd playing in the city concept.......
nike (tag), adidas (the soccer ad), playstation ("lets get on board" song ad), xbox (bang and war ballons), etc...

Guest commenter's picture
Guest commenter

The concept may have been done before but this is well executed and highly entertaining. I just wish I knew what they were advertising.

p.syche's picture
267 pencils

i guess they're advertising a ubisoft game, since it's a ubisoft ad :)

and for me it's kind of scary... that you run in a big crowd, you get hit by a car or stepped on or something... like in big shopping malls on the day=after-thanksgiving sale. did you know that customers KILLED a Wallmart employee this year????

pixelbomb1's picture
2555 pencils

so, you heard about that too. huh?.. this spot is so lame they copied (2) ideas. idea (1) the quiksilver dynamite surfing. (2) kevin garnett he's got the whole world.

Arnold Santillan

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