UBank: Actress
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Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Becky Alperstein
Copywriter: Henry Kember
Agency Producer: Helen Willis
8 Comments
great production.
This agency makes awesome spots! I love Three Drunk Monkeys :)
Okay. But perhaps it would have worked better if they had actually featured a real person who is perceived to have had fame "handed" to them, but in reality worked their butt off to get where they are. Then we would have been treated to the actual back story of someone who did struggle and succeed based on their merits. It would have helped the audience connect deeper with the person, and thus the product.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
Nope. I disagree. This looks very good. If it had been shot that way which you mentioned, there'd still be people calling it to be shot the way it is now.
Been done...
http://www.youtube.com/watch?v=OmmYA19OWfE
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
which hasn't?
Great work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Dear Richard this ad and the previous version is not about the person, but it's about the concept of saving
which leads u to the UBank, just don't stick to this "person idea" too much, I think its working good as an ad.