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Type Books: Joy of Books

There's nothing quite like a real book

Advertising Agency: Lowe Roche, Toronto, ON, Canada
Creative Director / Photographer / Director / Editor: Sean Ohlenkamp
Music: Tom Westin, Grayson Matthews Music + Sound
Animators / Crew: Lisa Blonder Ohlenkamp, Mike Takasaki, Hannah Charlick, Liz Walker, Andrew Carty, Filipe Da Luz, Ruth Ann Cachero, Justin Turco, Adam Tuck, Michael Groppo, Curtis Denomme, Shannon Farrell, Steffi Raike, Jean Marc Douville, Mikhail Ferrara, Clayton Vrenjak, Rob Sturch, Marie Rupolo, Nery Orellana, Mike Greco, William Chong, Terri Vegso, Michael Leishman, Emma Leishman, Mike Kolberg, Ryan Speziale, Natalie Mathers
Published: January 2012

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12 comments

Hadrons's picture
Hadrons
5743 pencils

There were a few seconds & a few elements that were good, the rest falls under" artsy".
Too bad they lost the momentum of delivering the message, they sign up for: "There's nothing quite like a real book"

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

_tj_'s picture
_tj_
133 pencils

I want to like this, because I like the message. I'm not resisting the e-book movement, but it just hasn't won me over. I do like the tactile feel of a real book. This ad is fun to watch. I get some warm fuzzies. I'm awed by the work that must have gone into it.

But I have to admit: there's nothing here that sells books.

Temple's picture
Temple
9621 pencils

Books are dying. They will still be around in 50 years time, but in a limited, "collector's" positioning. Much as I like the stop motion and the very moving sound design in this, I see no real insight into the book vs ebook battle. I love books, and I have always loved the fact that you can smell a new book, but you cannot smell a kindle. But, were I a kindle convert, I wouldn't go back to books after seeing this.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

andylefty's picture
andylefty
4533 pencils

Nice reflection on the charm of a book. Could be even better.

kleenex's picture
kleenex
25592 pencils

This took many months to pull off.

shortleif's picture
shortleif
201 pencils

Should've spent as much time on creating a story, as they did on execution.

graphikamaal's picture
graphikamaal
111 pencils

Nice execution, pleasant music, but not sure if the message is loud & clear.

Eddie Morgan's picture
Eddie Morgan
46 pencils

Overall I liked it and thought it was well done. Kind of agree with the comment about creating a better storyline. Still, I liked it.

Eight's picture
Eight
148 pencils

Long spot, great photography.

froncho's picture
froncho
3 pencils

Me enganchó en un principio pero luego me dí cuenta que lo que realmente me gustó fue el diseño sonoro. Bien musicalizado.

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