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12 comments

Hadrons's picture
Hadrons
5985 pencils

There were a few seconds & a few elements that were good, the rest falls under" artsy".
Too bad they lost the momentum of delivering the message, they sign up for: "There's nothing quite like a real book"

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

_tj_'s picture
_tj_
133 pencils

I want to like this, because I like the message. I'm not resisting the e-book movement, but it just hasn't won me over. I do like the tactile feel of a real book. This ad is fun to watch. I get some warm fuzzies. I'm awed by the work that must have gone into it.

But I have to admit: there's nothing here that sells books.

Temple's picture
Temple
11310 pencils

Books are dying. They will still be around in 50 years time, but in a limited, "collector's" positioning. Much as I like the stop motion and the very moving sound design in this, I see no real insight into the book vs ebook battle. I love books, and I have always loved the fact that you can smell a new book, but you cannot smell a kindle. But, were I a kindle convert, I wouldn't go back to books after seeing this.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
401 pencils

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

andylefty's picture
andylefty
4535 pencils

Nice reflection on the charm of a book. Could be even better.

kleenex's picture
kleenex
40630 pencils

This took many months to pull off.

shortleif's picture
shortleif
201 pencils

Should've spent as much time on creating a story, as they did on execution.

graphikamaal's picture
graphikamaal
111 pencils

Nice execution, pleasant music, but not sure if the message is loud & clear.

Eddie Morgan's picture
Eddie Morgan
46 pencils

Overall I liked it and thought it was well done. Kind of agree with the comment about creating a better storyline. Still, I liked it.

Eight's picture
Eight
148 pencils

Long spot, great photography.

froncho's picture
froncho
3 pencils

Me enganchó en un principio pero luego me dí cuenta que lo que realmente me gustó fue el diseño sonoro. Bien musicalizado.

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